Same Old Music Marketing Tips

by Matt @ Kurb on December 20, 2011

Hi it’s matt, I don’t really do music marketing any more, but I do still write about loosely related themes here. I mainly just do CD DVD replication and online video production now. So you can talk to me about your CD replication and music video production and I’ll throw music marketing in the deal free!

Somebody sent this article unsolicited to my email so I guess that must have wanted me to post it to my blog so I can get more hits without having to write anything.

How thoughtful of them!

It’s not a bad article, just the same old stuff I mean I’ve spent years telling bands they need to use social media and have a blog so if you don’t get that by now, probably no helping you unless your music is brilliantly good and you have actual raw talent.

Most people have some talent, and they need marketing and social media and blogs just to make up the difference, and hey y’know what? That’s okay.

The problem arises that these musicians are even less talented at marketing and communications then they are at making music, and they have no ideas about how to be interesting and edgy.

That’s another reason why I quit music marketing, I can help you do social media and blogs and give you that shot in the arm, but if you’re already boring people to death with lame old news stuff then I can’t help you.

I can write stuff that is interesting and be interesting, but most people can’t afford that, paying me thousands of dollars to be interesting for you. So musicians would pay me $500 and I’d set this stuff up and then they’d proceed not to use it, or use it so gingerly and tentatively that it was almost pointless.

Maybe you need to think of an idea that will actually get people interested in your music. I want to release and album of all the best songs I wrote before 2009, I already know it will be free, but why are people even going to want it? I’m not even thinking about releasing this album until I think of some gimmick that’s going to get people interested.

Maybe if I do enough dumb videos on youtube then they’ll want to hear my music? Who knows – point is, a blog and social media isn’t worth jack if you’re boring and you’ve got no one working to create this image that you are actually cool. Are you inspiring in any way? Is there some aspect of existence that you fully embody and represent, are you alienating people? Or are you just same annoying musician guy harassing people to buy your stuff and come to your gigs, oh it’s so boring!

Something to think about as you check out this article so thoughtfully contributed by random people spamming me.

6 tips musicians can utilize when marketing their band on a tight budget

Many musicians become stressed out when it comes to creating a valuable music marketing plan, especially while promoting on a tight budget. Not only does marketing involve a great amount of time, effort, and hard-work, but it can quickly become extremely expensive. Most commonly, artists usually don’t have marketing finances to splurge on; your key focus may be on producing great quality music for your fans. Here are some music marketing tips for artists to exploit while upholding a budget.

1. Take advantage of social media outlets
Social media platforms are marketing tools that every musician should take advantage of. The two essential benefits that social media marketing brings to the table is the fact that it’s free and can reach a mass audience. You can use websites such as: Facebook, Twitter, Myspace, YouTube, ReverbNation, and so on. These social media networks can help build your bands awareness and can also assist with connecting among fans. By connecting and building relationships with fans, this allows you to communicate which is an important factor when promoting your band.

Upload new songs to your page and keep it entertaining. Keep your fans updated when shows are coming up and also when new songs will be released. Posting funny and interesting stories while touring on the road, or traveling to shows will keep fans on their feet and amused. Social media platforms allow individuals to upload photos, so by submitting images onto your pages, this will become appealing to viewers and will keep them coming back for more. Another piece of advice is when individuals comment on your posts/songs/photos, make sure to comment back and make it personal.

2. Create a blog site for your band
Blogging is a great way to create an image and express yourself as a band. Most blog sites are free, which once again is a benefit for your pocket. This is a fast and easy alternative to get your bands name out on the web throughout the online presence. Blogging is an excellent and fun technique to use. You can write about crazy and interesting occurrences that happened during shows, recordings, and trips. You can utilize this tool by sharing background information about your band, and by expressing your thoughts and opinions as well. Be passionate about your writing because fans and followers will be reading your content, and hopefully exiting your page with a good notion.

3. Maintain and build relationships with fans
Maintaining personal relationships with fans is the most vital aspect in the marketing world. Connecting with fans is important because the more you build a connection, the more love and support you will receive from them. If a fan is totally feeling your band, and you build a relationship with them through social media or blogging sites, your fans will sincerely feel connected with you. Where else but online can you connect with thousands of fans at once? Fans will become loyal to your band and express their delight through word-of-mouth to friends and family if you maintain friendly relationships. This will not only lead to a positive image, but loyalty will increase awareness as well.

4. Make certain contact information is present on all sites/e-mails
Artists should always double check and make sure that their contact information is listed on all e-mails and web pages. This is the most inexpensive, yet the most common marketing mistake that I have seen artists make. Whether you are trying to book an open microphone (mic) slot at a local café, or a search for an open concert/event listing, make sure the respondent can contact you. Also, this goes for websites too. If you are creating a Facebook, Twitter, or company website, be positive that you list all contact information so individuals can get in touch with you with questions and opportunities. Include information like: band name, e-mail, telephone number, potential address and all links to social media sites.

5. Attend and play at local shows
Attending and performing at local shows may be the priciest out of the 6 marketing tips, but this suggestion will leave you with the most experience. Some shows may even be free to attend which is a huge advantage while on a budget. You can bring flyers or download cards with you to hand out to individuals who seem interested in your band. Attending shows can also help you build relationships with potential fans, which is extremely valuable for artists. By being on the other side of the picture and performing, this may be the most influential marketing tools to take advantage of. Sign up and offer to perform at open mic nights, or even offer to be the opening band at a local concert. Although, you may not be paid as much as you would like, this can build a great image for your band and people can enjoy your live tunes. Focus of making an excellent impression and really “wowing” the audience!

6. Distribute download cards
Instead of distributing business cards for promoting your band, hand out download cards as a different and more interesting alternative. Download cards allow artists to promote and advertise bands with the ability to host albums and demos. Be creative when designing your download card. Design these business-sized cards with full color and visuals to catch fans attention. These cards have codes located to either the front or back that fans can use to download your music.

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The Ovenight Celebrity » 6 tips musicians can utilize when marketing their band on a tight budget
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John 12.20.11 at 10:18 pm

It always amazes me that so many musicians are still clueless (or totally resistant) to do online marketing and use social media (and I can see how someone helping musicians on your side of things would get super frustrated.) Sure, it takes time. And we really want to just be playing music. But we all have to market ourselves at this point, because it’s not like people are handing out record deals (or like that even means anything anymore). And I totally agree with you (and sometimes have trouble with this myself): you need to have an interesting story to tell if you’re going to be blogging regularly and all that. I came across a pretty good starting point for that part when I was working on my own bio:

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