Just wanted to jot down some ideas about working towards how much it cost theoretically to get famous, I mean I love crunching numbers to see how it can work and there’s no point being gentle with the artists and trying to pretend you can invest into the opportunity to have a music career by only spending a few hundred dollars.
If you want to make your music into business, you’ve got to treat it like a business, which means a lot of upfront investment.
Well just to run some raw numbers, you could use an online advertising campaign, pay $1000-2000 to bring 20,000 targetted fans to your site in the hopes of snagging 1000 fans to become “true fans” - it’s a starting point to viable a fanbase.
To get that you need strong initial content:
- strong ad campaign design - could be $500 for a quality campaign but you could use those bones for years. if you’re spending $1000+ on advertising, you ought to have the best campaign.
- strong landing page - (not really my focus here - more prominent sign up, more compelling reasons and a video!)
- strong video compelling fans - again up to $500 for a quality video
- strong offer (to get fans motivated to sign up)
but of course to keep them you need continuous content, content that links to focused outcomes.
Usually that’s 1 of 2 things - selling something or another action that leads to income, or getting more fans. I am not certain that 1000 is enough for a career, but if the campaign focuses on activating current fans to bring in more new fans, your fanbase can grow very quickly.
I think for the first 12 months at least, it’s important to focus on blowing that fanbase as wide as possible
Compare 1000 to 5,000 fans if:
10% purchase your new single
10% agree to click on an ad because they understand you make about 50c for each click
1% can make your next gig
2% purchase a $19 product and you receive $9 as commission.
0.1% purchase a special one off collector’s item of significance for $100
Just to set up such an email could be 4-6 hours do to properly, and if thousands of dollars become involved, then you want me to spend all day on it even if it costs you $400 for me to do it properly, optimized for the most revenue. But that’s at least a year away.
At the “1000″ stage however, to keep that fire burning, keep those 1000 fans engaged - I would suggest the minimum requirements:
Basically you want the $250 blog and video packages every month, so there’s a new blog at least once a week, and strong newsletter/press release each month, featuring a new video each month - each month there’s a theme that pushes either an action leading to income, or an action leading to more fan sign ups.
Blog publicity and ad campaign tweaks should be maintained at a cruising speed. I’m a fan of jango also. All the little social media tricks should be used, but they are only of surface value often, so I would pass those services on at a cost price (for example $25 for 10,000 fake views, comments etc on each video)
So this is a pretty unflinching summary:
ad campaign: $1000 / approx. $10 p/day + $500 set up
top quality “sign up video” - $500
written content, video content, advertising and publicity maintenance, misc social media costs, admin of revenue programs: $600 p/month
+ possible jango costs
If you’ve got 7 videos, that’s an opportunity to cut costs in that area, but there are other purposes for videos that relate to your 2 outcomes to be acknowledged, I would suggest every second month you highlight one (or two) of your 7 videos and I charge $350 for that month.
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