Content Wars. Blogging and CD Pressing Deals

by Matt @ Kurb on July 5, 2011



You can get not so cheap music marketing from me if you email

But if you need a run of CD pressing or DVD replication I can work out a sweet deal!

So why did I decide to change up this blog?

No one reads my artist blog, okay? I only talk about stupid nonsense there anyway and nobody ever goes there. People actually come to this site. Do they come to your site? Maybe you’re talking nonsense as well, instead of something people care about.

But maybe your site has a poor name, or has no decent links to it, or hardly any blog posts at all. You might be like me on my artists site. It was mainly rubbish, but still. A lot of hard work that didn’t really work out.

But I love to blog because it advances my thinking. Did you know that most people don’t like reading rubbishy trash? I mean stuff that isn’t in any way interesting? The content wars have begun and they are brutal so unless you’re ready to top Avatar what are you trying to do?

Why should people care? They don’t. Maybe you need to have that moment where you realise, like I did. I was like . . . y’know I was blogging, but it was no good. I knew it was crap, but I didn’t care. It helps my SEO, and ultimately I keep selling more CD and DVD replication services, and also posters and stuff I also make money from so who’s to say my gonzo blogging was no good?

Content resulted in practical authority (google ranking) which led to value being translated as sales for cash dollars!

But no one was into my artist blog!

I spent at least an hour a day on it, and I get the same amount of visitors I would if I spend $10 on advertising. I working for less than $10 an hour to get people to my music website. But I didn’t really make an effort to make the blog any better. Just kept rambling, I progressed slowly, but no one was coming!

No one was emailing me or anything, there was a bit of ad money but no more than here.

I’m really good at online advertising by the way, but costs extra if you want me to explain. I hate it because I often spend more time explaining it to clients then doing it and so it takes up too much time. It’s really good though.

So why sit around blogging endlessly and just plodding along? I needed to step it up and I needed to get back to doing what was working.

This, here at the music marketing blog, was working. People come to the blog and email me about doing work, but man I write a whole lot of emails that go nowhere! Again, no time for it.

But since I’m good at internet marketing and I love music, I can blog some stuff about what I know and if you want to make a deal we can talk.

I don’t want to top avatar at the box office. All I need to do is prove my trustworthiness by offering my experience, and if some musicians feel they can trust me to do their CD’s, I can give them a cheap deal on both that and music marketing services. So if I am successful in finding resonance with the experience I express, my content can be translated to a transaction where musicians that work with me get as good a deal as the might expect on cd replication worldwide, so rather than having to beat Avatar just to get a few extra CD’s production deals, all I have to do is write a blog that artists like and trust because I’m being as honest as I can about it.

Compare it like this. Selling songs may be too hard work. It’s like selling advertising – it’s too small and it doesn’t matter it’s just a bonus. Your concern is the people who will really support you in ways you’ve identified as being a high value transaction – where you get the most cash because the fan thinks they’re getting the best deal.

It’s a lot of work trying to sell songs, and music marketing services are also hard work.

But if I sell you a deal where I manage your cd pressing, you – in this transaction as the “fan” – feel they’re getting a decent deal on cd pressing and my exclusive marketing support, you’ll be feeling like you got a deal, and because I making money on the cd pressing, doing your marketing is worth it.

But if you sell your fans a $97 limited edition pack bursting with all kinds of special things and exclusive stuff – you may only sell 1 song to 10,000 people and even that would take crazy work – especially on me doing marketing – but selling a unique $97 item to 100 fans for $9700 . . . which do you think is easier?

Maybe I need to be focused on how to create special items for limited collector’s edition releases.

Again – marketing and promotions – you have to pay me to think, ok???

I do a lot of printing as well I would say some nice high quality prints or a really nice booklet. A decent signed poster. The T-shirt. The usb stick with all the goodies . . . just a few ideas, it really depends on the culture of the music.

The point is – put yourself out there so you can draw in those select fans who will back you to the hilt, then design the exclusive collector’s product for them. This is why a newsletter is so important for keeping your core group of fans cohesive, sure use social media, but put your newsletter at the top of your chain of communication networks so you can keep those core fans close.

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