Importance of Websites and Your Online Music Marketing Platform

by Matt @ Kurb on April 21, 2011

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I should really be posting here more often, I run dozens of sites and even when I don’t post here, it still seems to do better than some of my other sites. Why is that?

Excellent keywords in the title of my site for music marketing management, a nice weighty mass of content that has nicely ripened in the search engine results pages (SERPs) due in no small part that I’ve managed to pick up nice bunch of links from diverse sources.

I did so well here, that I began to believe I could write about anything anywhere and as long as I posted every other day or so, it would take off like this blog has sometimes threatened to do, but it really hasn’t happened.

At the moment I am quite nicely disentangled from the busy-ness that has dominated my life building up my businesses for the last few years and what I really wanted to do was to get back into my own musical art, approach it deliberately looking to find the business angles so I could return to this blog with lessons learned.

Many of my old examples were based on comparing this business to the business of a full time musician and the comparison is only valuable to a point. If I could prove that I was making money as a musician rather than making my money off musicians, what I had to say here would have a lot more credibility.

So now I might just spend a little bit more time blogging generally about issues I see as relevant to me in music marketing – I have pretty much cleared the slate as far as my current music marketing campaigns but I am really enjoying a break from it because as muchas I enjoy music marketing, it is complex. It is complex to deliver a system that will work for everybody, so perhaps if I’m more transparent about what I’m doing, more people will be able to decide whether the merits of the systems I use are right for them.

I still want to keep blogging here, but not in the way that is all about me being some big marketing hotshot guy, because I’m going through something a lot of artists and careers must face. I’m no longer struggling. I don’t have to take on any particular job if I don’t want to. I don’t have to do music marketing if I don’t want to. I’m actually really interested in broader video work and general branding is music is tied up with that too, it’s all about creating that vibe.

You know you have to create something special.

But my feeling is that there’s no point building a house without having solid foundations. What’s the point of having a great song, an amazing video, fans raving about your live show, a freaky brand, an inspired marketing campaign, what’s the point of any traction if you’re not bringing it together online to use it as something you can leverage to propel yourself to the next stage?

What I just described is not an opportunity many people get and you can’t waste it. When you do something people care about, will you even be prepared to go with it? Not if your platform online is not ready to have 1000 new fans land on it with a splat tomorrow, not if when the fuse of mass inspiration is lit, you’re not ready, you’re all wet, washed up, that inspiration is quickly dissipated.

An explosion is no good to no one if it doesn’t happen at a strategic point in your operation.

You need to minimize resistance against fans who one day after years of hard work, will clamour for as much access as possible, and you’ll need smart systems in place to parley that access into serious career opportunities.

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