What I’m Thinking About Music Marketing

by Matt @ Kurb on September 26, 2010

NO I HAVEN’T QUIT MUSIC MARKETING, YOU CAN STILL HIRE ME, 12 hours p/month for $US250.

EMAIL: kurbpromo@gmail.com

12 hours can cover any and every aspect of online music marketing you choose to have me and my support team work on, plus regular skype consultation so you can hear from me my suggestions and get feedback, consultation on general music business and online marketing issues.


Just thought I would do a bit of a round up since it’s been a month since I posted here.

This is still one of the most popular sites I run so I feel bad neglecting it!

I’ve really been consolidating my businesses this year, but it still remains that the music business can be quite frought, of the businesses I run, managing marketing and services online for artists can be relatively demanding to maintain.

Establishing yourself online takes commitment, I’ve been doing this for 6 years which is one of the reasons I’m starting to get quite comfortable and not necesssarily needing to take on every job that I’m offered. Musicians know it’s a hustle so there’s always pressure on me to deliver to expectations. When you’re starting out marketing, you’ve got to be realistic. Online, there are opportunities, but you’ve got to be able to work them.

Fundamentals such as building your website with blog posts are essential. I’ve built this site with blog posts into a real asset that means I don’t have to advertise my services, so you can observe the way that working on building this site with regular posts means I have a platform I can leverage.

There’s a number of things I can do, I can launch off the back of those years of hard work. If I don’t want to grow my music marketing service offerings, I don’t have to.

I can continue to offer consultancy and management services for artists, but as long as I keep posting there is always the opportunity to do and grow into other things.

This site makes about $10 p/week in advertising, I’ve also been able to market affiliate products, neither of these options are particularly lucrative but they illustrate my point that the website is the platform I’ve built and even if I choose to post on it and not take on every client I speak to, it still serves a valuable purpose. Even if I’m just stopping by once a month to update and reflect on where I’m at personally with my online business.

Onlne business principals can be applied to so many situations. There’s the hard work in blogging and social networking, but there’s also the need for compelling content that connects with your audiences, and the ability to create and offer to them something of clear enough value that it becomes a viable business proposition.

There’s no point having an incredible proposition without putting in the effort to build an audience. But then most artists aren’t really committed to creating something that will influence and persuade audiences, they seem stuck in the tunnel vision that if their music is good enough, then that will be enough.

Which is true, if your part of the .01% who can subsist on raw talent and charisma. For the rest of us, hard work, guided by sound, tried and tested principals, is the only option. Hard work and disciplined execution still guarantees nothing unless what you’re offering actually appeals to people so yes, the music business, as always, remains very demanding, but it is certainly no mystery for those who are prepared to be rigourous about the expectations of fans and punters.

The stakes are so very high. If it was easy, everyone would be doing it. If it wasn’t such a highly prized goal to be able to make a full time living from your music, then there wouldn’t be the driving passion out there with which so many artists throw themselves into it without the proper planning and homework.

I don’t have to take every client who wants to work with me. These days, when I feel the need to let a client know that their planning is flawed or the direction of their promotion is not covering their developing interests long term, then I’ll say it.

The music industry is full of broken dreams. People who wasted their chance. Whether I’m actively consulting and managing promotion campaigns with artists, or simply writing this blog to keep developing it’s value and providing my viewpoint and experience to artists, I’ll keep using this as a platform to let people know that I do this every day, and some things work and some things don’t, some things could blow up, and some things will take years of committed nurturing.

I’m just here to tell you what I’m thinking, I don’t just make this stuff up. So if it helps artists, entertainers and entrepreneurs understand online music promotion, then that’s just swell!


NO I HAVEN’T QUIT MUSIC MARKETING, YOU CAN STILL HIRE ME, 12 hours p/month for $US250.

EMAIL: kurbpromo@gmail.com

12 hours can cover any and every aspect of online music marketing you choose to have me and my support team work on, plus regular skype consultation so you can hear from me my suggestions and get feedback, consultation on general music business and online marketing issues.

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