Alright, today we’ve got some posts looking wistfully to the future of music marketing campaigns and the music marketing services we offer through kurb promotions. Let’s just go over how I came to be mulling over strategies to take our music marketing campaigns and music marketing services to another level where basically lets face it - me and my artists, making more money, making great art that flips people out, and living the good life!
Wanna know more? it’s $250 p/month! kurbpromo@gmail.com - we can exchange skype details and chat!
Hi, I’m Matt from Kurb, my team and I offer a full and comprehensive online music marketing and music management solutions for artists at the cheapest price we can offer it without being swamped - it means artists get everything they need, websites, design, advertising, social media, video, youtube promotion, blogging, email management, business model development - AND you get to talk regularly one on one with me about what we can do for you, then we go away and do it. The equation is simple, it’s $250 for 12 hours per month; I can’t take everyone. So get in while it’s still cheap, you don’t get this level of service anywhere else for this price!
Just email me, Matt - kurbpromo@gmail.com, happy to talk to you over skype about what we offer. Why not email your website or myspace so I can take a look where you’re at and offer suggestions.
I’ve always been proud of the business model we’ve used at kurb promotions - not just because it’s different, but because I’ve had to keep striving to find exactly what it is that artists need to develop a strong presence online that leads to income.
4 years ago, my service was simply spamming myspace and uploading artist’s mp3’s to sites, that’s about it. But that was okay, because back then spamming myspace could actually do a lot of good things for a band’s music promotion, and I didn’t charge that much either.
But then came websites, blogs, search engine optimisation, online advertising, newsletters and everything.
At first I used an example of working based on how to make money online and applying that to the music business. Then when I started to make good money, I based a lot of my promotions model for artists on my own.
I tried to get more ambitious, but I already had a lot of experience dealing with musicians and their concerns, afterall I’d wasted a fair few years and a lot of money trying to get somewhere with my own music. But music wasn’t really my gift, it was only at 19 I decided that it might be important to me, and that is a little late in the game when so many have been preparing for performances all their life.
But of course these days in the music business it’s a marathon not a sprint.The business side of the music industry opens you up to a lot of truth and reality.
In the beginning I could only do what artists were willing to pay me to do, but now, I’m able to charge more as more artists are interested in our services, and I am able to be quite clearabout what is at stake here. Not everyone, not most everyone, just a tiny fraction will ever make it in music. If you’re not realistic about that then that’s not my problem. Go and buy an ebook and see where that takes you.
Every marketing guru I’ve followed would be pressing me to produce my own $47 ebook music coaching program, and I seriously considered it as I was getting quite fed up with how demanding artists would become.
What price fame? There’s so many ways to frame this question from a business perspective. If I was selling guaranteed fame I couldn’t charge less than $10,000 and even then it would probably be too cheap. But I don’t sell guaranteed anything, that’s not the business we’re in. Entertainment is more entrepreneurial than ever, and as I’ve maintained, the artist is now in control - and responsible - for their own independent music mangement and music marketing.
For only the tiny fraction will the angel or venture capitalists from the label descend to buy your soul from you, to replace the years of hard work you’d have to do by putting a whole lot of money behind you. I’m sorry there’s no substitute for hard work.
I’m lucky however, I’ve done a lot of the hard work over the last few years. For the first time I’ve had the pleasant suprise I’ve seeing things moving with unexpected momentum due to the fact that I’ve been clingingn on and pushing for just so long now, year after year. The only marketing I do, is writing this blog. It’s true.
But it’s important to me to do a good job, and also develop the potential of my music marketing services company. Too deliver the most value in artist promotions and artist management, and reap the reward.
That’s why where most music marketing consultants gravitate toward the model of launching their product because of it’s business sense, I believe my clients get amazing value because they’re talking to me on skype every week, and then I supervide the implementation of their whole music marketing campaign and music marketing strategy.
That’s huge.
So 2 forces will be coming into play: That my clients will gradually become established, their income streams will become established, and they will require more management and music marketing services from me and what’s more, a higher calibre of more established artists will approach me requiring the services I offer.
I already had a weird moment this year when consulting a client on publicists and slowly realising that these publicists didn’t know much more than I did.
You can’t charge $5,000 for going hype machine and emailing a track to every relevant blogger! I just sat their thinking, hell! I can do that with my team for $200! There are some guys in offices in New York, LA and London who will need to think seriously about the work they’re doing before guys like me can prove we can do just as good a job at a fraction of the price.
The next part of this blog is here! music marketing services in the future!
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