It’s the future of kurb’s music marketing services! You can read my reflections on how it is I got lucky enough to be here in the last installment of the future of music marketing campaigns - now that I’ve found love for my music marketing services, what am I going to do with it.
How would I like to work with artists in the future so that we’re all happy, and all making money, putting out great entertainement, and all doing great work, that works?
That’s what I’m wondering about!
Wanna know more? it’s $250 p/month! kurbpromo@gmail.com - we can exchange skype details and chat!
Hi, I’m Matt from Kurb, my team and I offer a full and comprehensive online music marketing and music management solutions for artists at the cheapest price we can offer it without being swamped - it means artists get everything they need, websites, design, advertising, social media, video, youtube promotion, blogging, email management, business model development - AND you get to talk regularly one on one with me about what we can do for you, then we go away and do it. The equation is simple, it’s $250 for 12 hours per month; I can’t take everyone. So get in while it’s still cheap, you don’t get this level of service anywhere else for this price!
Just email me, Matt - kurbpromo@gmail.com, happy to talk to you over skype about what we offer. Why not email your website or myspace so I can take a look where you’re at and offer suggestions.
Oh the things you’ll see!
In the last post about our future music marketing services, I talked about my background, how years of hard work in music marketing, and so many mistakes had actrually set me up in a strong position to go forward in possibly new directions in the field of music marketing services and music marketing campaigns.
A lot of artists don’t accept having to put in years of work, waiting for the breakthrough. When I offer you a 3 month campaign, it’s only the beginning.
I may produce an information product, a $47 ebook with all my “secrets” in it, but I think in music, it’s so much about branding, and nuances, that artists need my personal input and experience helping their business to grow that’s why I charge $250 for the combination of consultation and implementation of music marketing services.
There’s a lot of great musicians out there who haven’t spent 5 years online devising smart business implementation and execution, that’s why artists need me.
I’ve just recently got an assistant so we can cope with up to a dozen clients at a time - that’s why places are so limited - remember I run 3 other online businesses, so I can’t spend all my time on artist management. But I do want to develop what we can offer and what we can do.
I don’t see the need to expand our client base. We just need to do more for the clients we have, and at the same time attract higher end clients who can benefit from our increased capacity and scope as we grow.
What started this article was a vision of me interviewing clients and forging ahead creating powerful content with clients, and connecting clients with contacts and creative actions that could truly benefit the artists I work for.
Two massive concepts in music marketing there: people who have the power to create awareness, and contributing seriously dynamic ideas to an artists music marketing campaign.
Of course this is possible when you’re chargin a premium and have been working with a client for over 6 months. Most clients come to me without nearly the platform and base of resources they’ll need to develop to really launch
What if you did make that contact? What if that video or blog post did go wildly viral? And you’re not even equipped to deal with it?
I’ve seen it happen to clients. Great, your story went viral, you picked up 600 new fans, but if you’d really been prepared and organised, that could of been 6000.
6000 fans who are serious on a newsletter is a serious chance to do some music business. That’s a stage where you want to be paying me a lot more than $250 per month to organise those fans.
You only need to get a $1 out of each one each month to have a serious career.
I don’t always make a lot of sense, but artists do need to have a little faith like a good entrepreneurial bootstrapping business person would - or at least be prepared to pay me to handle that part.
So where does it end? If a band I liked with really exciting ideas and openness came along and offered me US$1000 a week to be my exclusive client, yes I probably would shut up shop.
Instead of more clients, I will probably move toward less clients who pay more.
Yes the business itself and the services I offer will grow, but it will grow in terms of depth, rather than the breadth of customer base.
I could hire more assistants and take on dozens of clients, but the work becomes scrappy and unfocused, I need an assistant just to keep me up with all the music marketing campaigns we’re running.
If I had just 4 clients paying me $1000 a month, then I could focus on really strong material, but then the artists would have to be established enough to be able to afford that. But somethings gotta give, either the artists I work with will develop strong enough platforms to require more from me, a higher calibre of artists will begin approaching me, and finally the artists with deeper pockets will be signing on on the strength of my reputation.
So the result is, my services will continue to become less accessible. I already no longer have my mobile number on these blog posts, I’m not that desperate any more, and skype means I can connect with my clients better anyway.
The nature of my service will evolve also - more management and more administration is involved in organising a real business.
Here’s a nice snippet from a recent Bob Lefsetz post to get you looking forward to the future as much as I am!
The successful touring artists of today, the new guard, don’t bitch about online theft. They know without free distribution to spread the word, they’re screwed. They know that their calling card is their music, not their visuals. They know that the audience has no concept of a release schedule. You put out as much music as you feel like and your fans find it. They know that the show can’t be static. You can tour again and again in the same market as long as your show is different. They know they’re in bed with their audience. That unless you treat your fans right, you won’t grow. They know every opportunity is not a good one. Sometimes you’ve got to leave bread on the table, overexposure has a cost, that they shouldn’t do anything that can alienate their core.
Wanna know more? it’s $250 p/month! kurbpromo@gmail.com - we can exchange skype details and chat!
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