More Creative Concepts in Music Marketing

by Matt @ Kurb on August 9, 2010

Do you need music marketing services? We have recently increased our capacity and are able to take more clients. We have 2 packages: 12 hours for $200 or 16 hours for $250.

We offer a full and comprehensive range of online music marketing packages and services - contact kurbpromo@gmail.com, let me see your website or myspace and we can jump on skype to chat.

So now I have a new PA I’ve got lots of time to try new things, rather than tinkering with the nuts and bolts of client campaigns. Clients are happy because every week their campaigns are going forward and there’s now room for ideas.

A cool website, ad campaign, social media presence, videos, newsletter, it’s all great but if you’re not doing something really interesting then enough people aren’t going to care.

Enough people care about me for me to do alright, but hey what if I cracked it big, if I proved I could an artist breakthrough? Is that what I want? Is that what you want to be a big time star?

Or do you just want to do alright like me? Well follow closely you’re only a few years behind me/

It’s as I always preach from example: Once you have your solid online platform in place you can start to launch fully realised concepts.

Oh wow, Matt.

Y’know do something decent, put some effort in. Once you’ve found something that works, you’ve got to focus us depth over breadth.

No, get me - you have outcomes, you need to build your core fanbase, you need to sell propositions to them both sides of the interaction in which you actually receive cash, you need to activate fans in new ways to do new things that support your outcomes.

How will you do that without ideas? Ideas that really motivate people to act. Ideas that will make your fans respond.

You have the website, it looks great, the campaign is all optimized, all that blogging and linkbuilding gets you nice results on google, your social media is thriving . . . you’re ready to inject something into the supply channel that will have everybody flipping out.

Again, it will take me at least $1000 and 4 or 5 months just to get your platform to this stage, for most artists. That’s totally straight up. Before you can even hope to launch a viral campaign that could work, you need to build that foundation, but once the channels are open, to your website to your content - through social media, ad campaigns, search engine authority, then you have the chance to get enough people caring that their reaction will be significant for you as an artist.

Then you can look to meet your outcomes.

My outcomes? I keep moving forward, I know I could be charging more still, but I can’t! I have to keep building but that’s lucky for you, because right now I mate not have any mindblowing content on youtube or on my blog or wherever, but you can still hire me and my team for $200 for 12 hours or $250 for 16 hours and we do just about everything you need to market your music online and make a business out of it.

I think that a lot of people who say that viral models can’t be reapplied haven’t heard of shakespeare. Basic elements of dramatic conventions can be applied in so many situations, it’s been done by hollywood for years, this creates entertainment for fans! This creates connection - well, now, you’re hollywood, or maybe you can have a shot at least with our help.

Talk to me, Matt at Kurb - kurbpromo@gmail.com to find out how the complete range of services we offer could help you move forward in developing a music career.

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