More Artist Tips on Marketing Music Services

Alright, know the deal? No? I’m Matt from Kurb, my team and I offer a full and comprehensive online marketing and management solutions for artists at the cheapest price we can afford to offer it - it means you get everything you need, design, advertising, social media, video, blogging, you get to talk one on one with me about what we can do for you, then we go away and do it. The equation is simple, it’s $250 for 12 hours per month; I can’t take everyone. So get in while it’s still cheap.

Just email me, Matt - kurbpromo@gmail.com, happy to talk to you over skype about what we offer. Why not email your website or myspace so I can take a look where you’re at and offer suggestions.

I hope your web designer is smart about the functionality of your music website because a website can be as impressive to look at as you like and still not be effective for marketing.

That’s a good idea to create income streams outside of selling downloads or CD’s, exactly what I was talking about, how much you can rely on music sales really relies on how long term your approach is. Also outside of the northern/western regions, you can do what I do and cater to wealthier markets in the states / europe, and what they want.

We can offer social media marketing, but it so important to marry this with strong content to launch ideas such as competitions etc. also, I would add advertising to this because at least with advertising you’re on solid ground whereas social media can be so variable.

It’s one thing to have promotions going on myspace, facebook, twitter, youtube, but obviously you’ve got to be active.

With our more established clients, once the platform is established, there’s a cycle of issuing video content, a blog, newsletter, article marketing, repeating those themes in advertising material - so though we’re doing the promotion, and you guys are doing the day-to-day interaction and content, there is substantial content around a theme (such as competitions, new songs etc.) that both newer and longer term fans can check out.

We’ve done so many promotions where the artist isn’t really present and had nothing to present and it just doesn’t work.

for $500 we’d do 20 hours and for $1000 we’d do 50 hours. Most of our units for social media marketing, blogging, advertising are 5-15 hours. usually we do 10-20 hours on a client per month depending on what they need and what we’re available to accomplish.

5 hours would cover a promo video or a blog/newsletter/article marketing unit, and monthly basic social media promotions

10 hours would cover your advertising which I strongly recommend. With a credit card, I can secure you up to $150 credit included in that. So basically if you have a website and a credit card, this would be my main suggestion.

15 hours is our classic social media bomb, which is mainly numbers based, - I think that covers 1000 facebook likes, 1000 twitter followers 1000 myspace friends and 10,000 guarantedd views on youtube. This is a numbers based approach - you must remember these views and connections wont amount to anything unless you use them.

That’s where the video and blog units come in to provide content around which fans can comment, share, enter competitions etc.

Hope this is giving you some idea of what we can do.

you’re limited in a lot of ways by what you can do with free sites and you do have to be flexible when you’re developing your site for very specific outcomes.

It does a fine enough job of showcasing basic brand themes, but for the work you need done, more detail will be needed. When using strategies such as advertising, seo, etc you need to be able to amend and streamline the frontage, amend to your needs, in a way that is suitable for short term and long term promotion.

There are too many limitations when your promotion is not geared to your own site which you can develop on your own terms.

Again with your videos, and this would extend to a blog we set up, there needs to be more clarity to the presentation.

It’s great to have material for entertainment purposes I feel this should be developed, because it’s key to establishing a brand and a profile, but essentially your outcome is to create appeal where you’ll get work and opportunities in new line ups so that has to be key to how we approach broader strategy and the way that video content and blog content is framed.

There’s a balance between providing entertainment and branding for your profile, and then extending that for the kinds of opportunities you are looking for.

That’s why I would start by suggesting we start with a new website we can promote, and going forward from there. The site and the videos have are a start but will need to be polished before we’re ready to advertise, use other tactics, and get real traction.