Do you need music marketing services? We have recently increased our capacity and are able to take more clients. We have 2 packages: 10 hours for $200 or 15 hours for $250.
What can we get done for you in 12-16 hours? Why don’t you ask, I consult artists on the full range of services we can offer to get your online music promotion moving and what is likely to be best for you.
Platform development? Brand development? Fan targeting? Fan engagement? Sales? Business Models? General online management?
We offer a full and comprehensive range of online music marketing packages and services - contact kurbpromo@gmail.com, let me see your website or myspace and we can jump on skype to chat.
It’s one thing to try and look as if you’ve made it “faking it to make it”. You might not follow my example but most of my moves are backed up by solid business, because an army marches on it’s stomach. You can’t keep rolling forward in this without cash.
Every musician needs a business man in their corner, that’s what I do. I always encourage artists to build foundations of business long term, but let’s face it, most artists are hopelessly romantic, and that stuff isn’t always quite so exciting as the ego rub of big numbers that everyone else can see.
I am usually always willing to listen and hear what an artist is trying to do, afterall, they’re paying me to help them, and I am trying to help them become responsible for maintaining their own career in the music business.
These days, I’m a little bit more vocal, with some of my clients I can be upfront. I always say that from my experience some strategies - like focus on youtube marketing rather than say, having really really good videos, don’t lead to sales. Video doesn’t really convert in terms of selling downloads. It’s great for exposure, but you’ve got to take that energy somewhere before you’re going to see financial return from it.
And sometimes I tell artists about how everything works so that they understand what is possible with the resources we have, then they understand what to expect.
I’m not so worried about artists working out my magic formula because let’s get real, there is no magic formula for artists in the music business.
There’s the resources available, and the best strategy for using those to connect you the musician with your audience.
Every artist and musician has strengths and weaknesses and in order to bring enough impact online you’re going to have to amplify that somehow, I am only part of that solution because even I can’t provide all the ingredients for success, you need a team of sharp people who are co-ordinated. That’s what a label was there to do for anyone who had enough talent to interest them.
Now artists are running free and all the musicians accustomed to the label hand that feeds them cannot survive in the wild. That’s why they come to someone like me, who hasn’t had a job in 9 years!! Because I’m sufficient on the ecosystem of the net, I understand it, I must have made at least a quarter million online in the last few years. Wow. Staggering really.
Here’s a tip, it takes more than a 3 month campaign. If you want to make a living online with what you’re doing, you need to be commited long term.
But what I am doing is trying to bring on more staff to get the situation straightened out. When I’ve got that situation under control, you’ll most likely be dealing with one of my people and we will take it from there.
With the online presence, it’s usually it’s two steps - first getting into the routine of social media and online content, and then stepping up to mini-campaigns that will draw fans in, where the content is based around a theme - for example, a new song is released, so activity on twitter, blogs, videos, ad campaigns, concepts that encourage fans to interact etc. will all tie in with that theme.
This often requires planning at least a month or so in advance, as the artist becomes more familiar with the requirements for a successful campaign, you can get more ambitious with what you’re attempting in terms of bringing in more fan sign ups or other responsive outcomes.
I can develop the mailing list, or you can handle that on your end, but we’ve got the professional platform, we know how to operate it, and fundamentally we’re using high performance autoresponders to craft a campaign that delivers over time – from artists, to their fans.
Usually I used to let the artist have free reign and the main strategy was usually based around social proofing, which I’m pretty sure I communicated to them and they understood were pretty limiting strategies, but it was their decision to pursue that direction.
What I mean is purely focusing on youtube views, myspace friends, twitter followers etc. for the sake of appearances. I also did some basic linkbuilding to improve the seo of his site.
This is not a pointless strategy as it doesn’t look good trying to launch an artist when appearances suggest they have no initial traction.
But I was always trying to suggest the importance of marrying this kind of social media promotion with content and campaigns that target and engage a smaller section of core fans.
I advocate a system where content from the artist goes over to us to deploy online, build links etc. First focusing on the quality of the content, and then having a distribution strategy in place.
Over time more complex campaigns of this nature can be developed.
Do you need music marketing services? We have recently increased our capacity and are able to take more clients. We have 2 packages: 12 hours for $200 or 16 hours for $250.
We offer a full and comprehensive range of online music marketing packages and services - contact kurbpromo@gmail.com, let me see your website or myspace and we can jump on skype to chat.
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