Alright in the last two post I talked about where the future might be for the music marketing services and music marketing campaigns we offer here at kurb.
Basically, I will probably continue to charge more and work with less artists. Either my clients will develop into more successful acts or bigger acts will take us on for more involved campaigns. Not only is the service we offer unique, but it is going to become more exclusive, and more instructive, because I don’t want to work with artists who don’t have the qualities to be successful.
You see the moment I can prove I can make an unknown artist into a career artist, demand for what I do will hit the roof, and I can definitely charge more.
But again, how is it that I’m successful? I talk plenty about tactics and even strategies in online marketing on this blog but now continuing on our “kurb promotions music marketing in the future” theme, what changes is the music industry going through which has made my music business so fertile?
last 2 posts on our future music marketing:
Wanna know more about what we do for musicians, artists and bands? personal one on one management and marketing for $250 p/month! kurbpromo@gmail.com - we can exchange skype details and chat!
Hi, I’m Matt from Kurb, my team and I offer a full and comprehensive online music marketing and music management solutions for artists at the cheapest price we can offer it without being swamped - it means artists get everything they need, websites, design, advertising, social media, video, youtube promotion, blogging, email management, business model development - AND you get to talk regularly one on one with me about what we can do for you, then we go away and do it. The equation is simple, it’s $250 for 12 hours per month; I can’t take everyone. So get in while it’s still cheap, you don’t get this level of service anywhere else for this price!
Just email me, Matt - kurbpromo@gmail.com, happy to talk to you over skype about what we offer. Why not email your website or myspace so I can take a look where you’re at and offer suggestions.
Everybody wants to be a superstar, that’s the long and the short of it.
So how can artists benefit? By understanding where changes in the music industry are taking us.
In the past there was only one way to become a star and that was to be picked up by a label and fed into the massive, powerful hype machine they built to blast musicians brands all around the planet.
And didn’t being a superstar look so glamourous?
Fame is the pinnacle in our media saturated society and now everyone demands the right to it.
Reality shows from American Idol down tell people that anyone can be a star and why would you want to be anything else? To not receive attention is to barely exist.
I can’t delve too far into the psychological and sociological concepts here, the fact is that in the past stars were on a pedestal. Now the label pedestal factory is being dismantled, but a bigger factor is that everybody wants to be famous now, everybody wants to be recognised.
Now in our little corner of existance, guru types just like me have started spouting that it is possible for anyone to become famous now because of the internet.
And increasingly, yes, the demise of the monolithic label structure means there are going to be more crumbs available than ever. People love music, they love the experience, but more so than ever before they want the experience of being the musician, the focus of attention, and simply because of this and the confusion in the industry, I will always have clients.
It would be fairly easy to replicate what Ariel has done and for me to have a dozen assistants each working with a dozen musicians, and I’d be making a lot of money, but to me it’s about developing and working with musicians long term who have the commitment to want to build a career from their music and truly value, like I do, what it is to be able to make a living online from music, when there is so much confusion around the online music business and there are so so many people all fighting for attention.
American Idols, Sing Stars, and Guitar heroes - you can see the industry beginning to shift it’s weight to the massive yearning in the market for people to have their own essence and performance recognized.
But this is where smart thinking comes in, thinking about the fans.
So when this comes over to you, are you thinking about the fact that your fans are more egocentric than ever?
Does Lady Gaga not realise her fans are more desperate than ever for colour and flair and uniqueness and originality to enter their lives, served up like a happy meal?
You think she doesn’t realise fans want to see the boldness, empowerment, expression she embodies? They are desperate to be represented by such an entity.
It’s that special sauce, it’s the same wherever you go. Have you got the special sauce?
What are you going to do to involve your fans to make them the star of the show? After 3 months with us, I’m already discussing this with artists. Involved fans are true fans, and true fans do your work for you of earning yet more fans, more attention that can be converted.
Fan remixes, videos and other content featuring fans own contributions are simple ways to activate fans egos.
But what can you sell them that can make them more caught up in the experience of attention? This is a major way this business is changing. I’ve built a business that caters to it, so how can you “sail with the current” and integrate this fundamental shift in fans behaviour into your business model?
Ideas and concepts like this is why musicians hire me. Musicians who harness these trends cleverly will be successful. Do you want to be successful? Well get some help because it’s a big wide world out there of people who all want their share so get some help.
Our services start from $250 p/mnonth for complete online music marketing and management. Email Kurbpromo@gmail.com with a website or a myspace we can see and we can chat, get on skype, and give your music career the edge.
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