Blogging and Video Promotions for Music Marketing

Hi I’m Matt from the famous and enduring Kurb promotions - did you know we offer a full range of service to help musicians market themselves and make money from music online? It’s marketing support, it’s business support, you get 10 hours over a month for $250 and believe me, places are limited, we don’t take everyone. You’ve got to understand what to expect and best way to do that is email me, Matt: kurbpromo@gmail.com

Send us your website, send us myspace, we can get on skype and talk about what we can do.

Don’t you really just want to quit your day job and become a rock star?

Maybe you think maybe just once you’re a litle bit more established in your day job you’ll have a few more resources to devote towards your music.

I’m exactly the same. I figured since I’m getting pretty successful at music marketing and general online marketing stuff, I might as well get a bit more into my music, even if I could make a little bit of money out of it just to replace the fact that working less would mean, obviously, less money.

Then it wouldn’t seem irresponsible to go off an chase my dreams so much now, would it?

It’s a grinf to establish yourself online these days, you’ve got to outlast and outsmart. So I started off blogging because thats a big one for me - you know what I say about online music promotions - when in doubt, make content. Post a blog about something.

The main reason I say that is because of how well I’ve done here just by posting blogs.

If I can post 300 blogs here in 2 or so years and use that to make money, then so can you.

Except there’s some pretty big differences to recognise between what I’m doing here on this blog and what I do at my artist blog. On this blog, I talk about music marketing and it’s a good thing that the blog is also called “Music. Marketing. Management.” because it’s fairly obvious to visitors and to the all powerful google bot.

On my artist blog, I just have some unique neologistic name that means nothing and I don’t really talk about much outside of what is interesting to me, and nothing really in particular.

I haven’t done anything or said anything important or that mattered enough to make anyone want to link to me there, so I don’t have nearly the strong backlinks that I have back to this blog.

And that’s because on this blog I’ve actually made an effort to post information that will be useful to a significant group and made it as easily accessible as possible.

So really what I’m getting at is that if you want to take my advice and use blogging as a way you can cumulatively build the influence of you site, because it’s really a no brainer if you just relentlessly write like I do, well . . . it’s best to have a plan of what you can blog about thatpeople actually going to want to read without getting bored.

I’ve been blogging my little heart out on my artist blog and no one’s particularly interested in whether I felt like working on my songs and why. Because it’s pretty boring.

I need to start blogging about something that relates to what I’m doing creatively that a lot of people are interested in.

But there’s a lot of improvements I could make to help myself out and the first one that’s most important is using video in the same way, posting a lot of videos but also working to make video that people are going to be into.

A bad video is better than no video, but not by much. The point is that as an artist I’m trying to make an important point. Most other artists can’t make good videos because they’re not creative and awesome and real and full of awesome personality like I am, that’s really what I’m trying to say when I make videos for my site. That way fans see that I’m real, and forget about that faceless other guy who has no personality and makes no impression but not really saying anything.

In fact if I come back to this site as an example it works perfectly here, because a lot of people watch the videos and become connected to my message simply because I’m actually fronting up.

Half the time the don’t even know what I’m talking about.

All they see is that I’m passionate

People aren’t stupid. We know there are people who talk, and we know there are people who do and be, and this stuff is important online because hordes of people are looking for authenticity amongst all this bland fakery and attention seeking we’re bombarded with. The moment you give them the opportunity to recognise where you’re different from the typical fake wannabe superstars the net is littered with, you have a chance to connect.

When I’m trying to do my videos that’s what I’m conscious of. My videos aren’t incredible but as long as they’re better than the average lacklustre efforts, I’ve got a look in. And if you’re doing something on video or on your blog that is big people are going to turn onto it.

But it’s not easy doing video - but that’s why so many artists aren’t doing it, they’re hiding in their bedrooms. Lighting, planning, shooting, uploading editing, all that stuff - it’s work, and hen, your video still looks amateurish! I guess that’s what we’re here for - to lift you above the amateur in the knowledge that just being slightly better than above amateur in music marketing makes all the difference to getting your professional career rolling.

But if you’re not doing something that’s big, that’s bold, than why not? This is important stuff and the kind of detail I often end up working over with musicians. You have a message, you have confidence, how do you communicate that to the fans using the tools you have?

Short videos, podcasts, blog posts, facebook, twitter, where are the ideas coming from that will install you as an entertainer for the modern era?

That’s what we do. We don’t just execute campaigns, we talk with artists one on one about how ideas spread and what actually appeals to people. We don’t want musicians to think that it’s enough just to settle, but to keep striving and building using all these new tools that have never been used until now to make a difference in how you communicate your creativity in away that fans can feel it.

We charge $250 for 10 hours which you get over a month, in that time we can address basically every detail of how your online music marketing is planned and executed online.

Email: kurbpromo@gmail.com - we can chat on skype if it’s appropriate and you feel genuine about us helping you long term to build your online music promotions.