Hi I’m Matt, my company Kurb offers a full and comprehensive range of online marketing services and strategies and you can jump on skype and have me consult with you personally on issues releveant to developing YOUR music career - not some cookie cutter, read the manual solution - a PERSONAL music and artist marketing solution
For just $200 a month, with a comprehensive range of services, you get 10 hours of work, that’s value you won’t get in the states or europe (I work from New Zealand) , and not only to we provide the full range of services you’re likely to need, we have great resources and contacts and now . . .
ALSO - you can now jump in skype and get in touch with me to discuss your campaign. Regular skype sessions with me will bring you right up to where you need to be, and just this week in June we’ve got some powerful new youtube promotions and music blog publicity strategies on offer.
All you have to do is contact me at:
kurbpromo@gmail.com // +64 27 684 8250 begin_of_the_skype_highlighting +64 27 684 8250 end_of_the_skype_highlighting
We do - website design, graphic design, social media marketing, search engine optimisation, youtube promotion, video production, copywriting and blog management, ad campaigns with free credit, and email list management and set up! All the strategy, the content, all the marketing! We’re even doing publicity now so you can hit those blogs!
You can’t really avoid hard work online if you want to make it in music these days.
You can’t really take the old approach that it’s all about the 6 week lead up to your album then baboom!
Try 6 months! That’s what I’m seeing with my artists it takes 6 months just to get their platform established for both dealing with fans and selling them on valuable propositions, and for the artist to get their head around what exactly the new landscape is like, that you must keep pushing, you must always be present and connecting with your fans, you can’t wander off for 6 months and expect people to care because suddenly you’ve got a new song.
It’s constant now, and we help artists manage the level commitment that is now required. Because this is the
Man I have learned a lot about publicity and music marketing campaigns recently - record labels still do an extraordinary job of sculpting an artists image and manipulating how the artist is portrayed and we have got to bring that level of scrutiny and development to the artists we work with or nothing will happen, and opportunities will be lost!
You can’t expect to buy the clout of major label’s marketing machine for $500 but you would be suprised at what is available, and what can be done with preparation and development for your online music marketing.
You also can’t expect that a $47 ebook is going to gibe you the answers because an ebook can’t give you the personal attention that is required to turn your image into a powerful concept that gets traction.
The labels are experts at this. But they have full teams of highly qualified and experienced music marketing people and resources that would cost you tens of thousands of dollars to match.
So unless you’ve got $10,000 handy - well your other option is me and my team. for $200 a month, covering 10 hours across the full range of services you could hope to need from design, to marketing, to publicity - you won’t get the value and experience we provide any where else.
Right so what’s in the artist promotions round up today?
my issues are at the moment -
- the video and the sign up are nice and prominent, but there’s no room for the opening spiel to be right there pushing the free song and giving fans directive - the still have to scroll down, its not really hitting them in the face. this could be a challenge for my skill level, but its really important to think about wowing the visitor from the get go, and getting them to do what we want them to do:
- sign up for email, download a free song, and buy something - either an affiliate offer or a
The difficult part is deciding what to push, so when we start advertising we’ll be watching carefully for what is working - what people are responding to, and when a pattern emerges, thats what we’ll start to make more prominent on the front page.
if it turns out one particular affilate product starts to sell, we’ll push that prominently on the front page. If it’s one particular song that people are buying, we’ll push that - its about giving fans what they want.
- where the slide show happens of the old time baseball pics - this is where I want to be pushing our free “no strings” download, affiliate offers and sales of the actual album and songs. this shouldn’t be too hard, but soon we’re going to want to have a whole pages dedicated to selling affiliate offers and for selling the album so that when visitors click on the panels they are taken through to sales pages pushing either songs or offers.
so it basically be sliding along 3 variations of panels:
- get your free artist track - click here!
- Support the artist with this great range of artist products - click here!
- Buy music and songs from the artist- click here!
and finally
- perfect our final spiel now that the front page is done - this is easy so its the last thing I’ll do before we’re ready to say that the website is ready for advertising. Long term it would be good to make the spiel realllly long, so you have lots of info, punctuated by offering the reader the option to click off and buy something or do something else we want them to do. ideally for google, 2000+ words would be good. I can put this together from material you’ve sent me.
its just differentiating what we need to do now before we can start advertising (such as pushing sales and offers), and what we can leave for another month - lots of little things like the myspace buttons and making the background a litle bit moreappropriate for your brand
regards
ps - now you can see where the video will be positioned, its time to start thinking about having an intro video placed there. again over this year, you may want to do this regularly - ultimately you’ll need
- intro video
- video especially for our affiliate product page
- video especially for the songs + albums product page
- regular “artist stories” and “artist update” videos
if we can aim to be doing one p/month by the end of the year we’ll get a nice momentum going.
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