Your Music Marketing Campaign in 2010

At Kurb we do Music Marketing Campaigns! Online Advertising, Social Media, Search Engines, Video promotion and production, Websites and Design - and of course you’ve got me, I know all about branding and online business models so you can work out the best way to get some money out of what you’re doing.

Email: KURBPROMO@GMAIL.COM

Well it’s 2010 and I’m getting started with music marketing campaigns for my artists signed up to our music marketing services.

When we’re talking about music marketing campaign strategies for 2010 you may know some of the strategies we use to drive fans toward music:

Google and Search Rankings:

If you have at least a year or two to build your blog like I have plus you use our search engine optimisation and particularly link building strategies then you’ll get hundreds of visitors a day, and they’ll see all the stuff on your site, if you’re always talking about interesting stuff then they’ll email you and sign up to your newsletter, you’ll interact with them as pretty much an equal.

And they will become open to the idea of buying your stuff.

Online Advertising

The most important point about online advertising in fact the whole point of this post. You can spend the money on getting the fans to your page but whats going to happen once they get there?

They’re NOT just going to be overcome by your genius and shell out $10 for your album and trot off again. This is subtle relationship marketing stuff. You’ve got their intention, now get them involved in a way that doesn’t insult there intelligence. Then, you’ve got a basis on which to sell them stuff.

Social Media Promotion

Social Media is easy to understand, but it’s hard work if you don’t find a groove you can work. We can get in their with our tools, but whether you can use tools or you’re reliant on organic strategies like you are on facebook, if there’s nothing for people to see and gain some concept of what you’re pushing then it’s not going to seem real, it’s going seem like it’s your hobby on the weekend that’s not what fans want to buy into they want the real deal.

It all leads to one thing.

And the main thing I find myself talking to clients about is them asking about all these online promotion strategies and when are people going to start arriving in their droves to check out this new artist.

Well I’ve been doing these campaigns for years now and most often the artist wants results but they’re not prepared for results.

Picture yourself with 1000 crazed fans around the world. Does your websote look like a website 1000 people want to visit twice a week? Is there new stuff to check out twice a week? Do you just like, throw down a video or a blog and post it online when you’ve got a spare hour during the week?

Is there a big newsletter each month packed with everything that’s been happening in your wonderful world?

Do you answer 10 emails a day from fans who write some of the craziest, annoying, awkward, bizarre emails everyday . . .

Are you prepared for the kind of occupational lifestyle of a modern online professional musician?

Or . . . in 2010 don’t go spending all your money to get people coming to your websote and myspace just to hear your fancy new song, when your website or your myspace, facebook whatever, doesn’t look like the sort of place fans want to go and find out about something that will blow their mind.

If you don’t have the brand, and you don’t have the content then your visitors will see an amateur and then it’s over.

I’m happy. This will keep me working for years because if your website looks like it was made in 2006, and it probably does because it was, then it probably looks old and useless and people will probably wonder if you’re even still alive.

Sophisticated surfers know what they’re looking at.

This is music man, this is culture, get with it. But then it’s still going to take you 2 years to get your site humming with organic traffic! That’s why all my sites look so bad. They don’t look so hot but people visit them, and then they email me with money to give me.

Which of course is the whole idea. Sell to your fans like I do. Email them. Get that connection going and use technology to manage it’s growth, That’s where you need us because at that point if you don’t have hte tools and the strategies you’re going to get buried, when you’ll it’s even more important that each month you can still produce great music, great videos, a great concept that people understand and are compelled to support.

Tagged as: music marketing campaign