Matt from Kurb does Music Marketing. Services include Social Media Promotion, Video Production and Promotion, Online Advertising, Design, Web Development and Search Engine Optimisation. Still just $200 p/month kurbpromo@gmail.com
As for other goals for kurb in 2010 and beyond - beside developing an authoritative information product describing exactly the what and how as well the who of what I do . . .
I am looking into developing music publishing opportunities also as I am assessing parts of the market that I can address. The scheme sort of goes like this. Musicians allow me to use songs on my Royalty Free album in exchange for marketing services, and I collect the proceeds from the sales of the album to parties looking to use recordings for commercial purposes.
This is not just using your music for synching to content and advertising but also commercial spaces such as restaurants, malls, cruise ships which need permission to play licensed music. These albums are sold with such licenses offered to the purchaser exclusively.
So what you see is the example of a modern music business model. I offer my marketing skills in exchange for music from musicians who probably don’t have the resources and appreciate the music marketing services in exchange, whereas I’ve already prepared a market for a high value proposition including those songs.
Always full of crafty online music business ideas, me!
Otherwise, the struggle goes on to develop a perfectly rounded staff with skills in all necessary departments to cope with whatever demand we face this year. Outsourcing is not easy, but it’s necessary and it’ll be a big part of our new music marketing product.
I desperately hope 2010 is the year we finally get the makeover we’ve planned and we leave behind the “street” vibe inherited from our humble beginnings in 2004.
But really, that’s just a smaller part of the whole branding thing I’ve been wanting to develop, you may have noticed I’ve become increasingly frank and I guess this is part of my brand development. Not everybody is going to like what I have to say about music marketing but
I also notice a lot of other music marketing guys slowly inching their way towards business models I’ve used which precludes another strong aspect of my brand. I’m not exactly getting rich off what I know but I maintain a pretty rewarding lifestyle, and I’m still picking up speed. It’s probably cheesy as hell that I should have a picture of my sweet black BMW or against the sweet view over the city from my apartment with me all in my suit being the hardnosed businessmen but if that tells people I’m confident and assured in the work I do and it’s been a long time since I was that guy in mom’s basement charging bands to spam myspace. Which could easily be some other faceless guy you might give your money to because he claims he does this and that.
When you see my face you know I have a reputation to protect. And that all may be cheesy as hell, but it communicates strong messages that connect, and my work from there is to embellish the sentiment with more subtlety, and well, understatement.
But yeah I talked a lot about branding this time last year but failed to launch, because it’s a serious business, you’re trying to smack people in the head within half a second with a concept that they can believe in.
As I say, they don’t have to believe I’m a nice guy and I’m kind to animals and small children. All they need to know is that I do a good job, and if they give me their money they will get there moneys worth.
That’s what branding is all about and I hope that helps you to understand how important it is to your long term success as a working artist.
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