Matt is from Kurb where we do online music marketing - affordable and comprehensive - that means video services, social media, online advertising, search ranking, fan management solution and new music busines models plus blogs and websites and other design.
It can’t stay at $200 p/month for 14 hours, it’s too cheap, it MUST go up to $250 soon.
EMAIL KURBPROMO@GMAIL.COM
When it comes to music marketing campaigns and artist management, development of new music business models, music marketing strategies, most artists understand that the need to look good in the eyes of the fan and often hiring a designer, photographer etc. to really give you a solid look is a good idea - as long as it’s not the last money you’ve got.
I notice a lot of music artists have a high standard of presentation, but as is common with artists, they’ve got a good start in building up the brand, but they’re not being aggressive enough in pushing fans towards outcomes that lead to sales long term.
You notice I say long term because obviously buy! buy! buy! is not the marketing angle thats going to endear you to modern and savvy fans online. Blast them with your amazing brand, draw them in with your irresistable proposition, and then just continue to wow them with carefully measured and staggered content that makes them want more. THEN sell them something.
A lot of the nature of this promotion is simply to keep returning fans attention to the fact that you have another set of propositons available for fans to purchase and support the band. Gradually stimulate their interests slowly, and have a variety of propositions available for different consumers.
I just would not buy a CD disc or an album. I wouldn’t. I don’t care who. I’m not buying your CD. I mainly spend money on stuff that impresses women. Have you got anything that might impress girls? Cos y’know I’d probably buy that.
THE BASIS OF ONLINE MUSIC MARKETING CAMPAIGN STRATEGY
Generally I suggest forming an email list and making this the basis of your strategy, pushing your email as an authrotive point of information and news, this way you can push the email sign up with perhaps a free download as your primary proposition in a situation where pushing for sales is going to be hard initially.
In creating material for your newsletter we can farm it out to engage fans on your blog, on social networks, etc. - this is my formula - 1 blog post a week, one video blog post a month, then we sit down at the end of the month with all that contnent and news and whatever else and we just make it a sharp little summary that will really make you look colourful and active, alluring - each month so fans don’t forget.
So establising a solid core of fans and a network to distribute content to them and beyond is the basis of your online promotion.
- Once your platform is established (email management, blog, sites and social network profiles more focused on outcomes)
- And your promotion is established (work we do promoting through social media, online advertising, search ranking results)
- And your fanbase is established (engaged fans on email list, facebook fanpage, REAL myspace/youtube/twitter fans not just empty numbers)
THEN – and this could easily be 6 months away – having discussed in detail, then we examine what you have on the table and how we can create business models that will that will tap the work you’ve done developing your fanbase for regular income.
To me, selling recorded music is limited in the new music industry environment. It’s something we face, but in terms of our long term strategy we’re looking at alternative business models that can create revenue and I’m working on them with different clients everyday.
Selling songs for $1 is simply not the most lucrative way forward in this business any more, especially for artists still establishing a fanbase.
So while we’re doing that, and developing your email list, and demonstrating how an email list can be used to develop automatic propositions to established fans that bring profit back to you.
Now in terms of costs the situation is this. When I charge $200 p/month that covers basic online promotion and set up but you are going to need a lot of content.
That is mainly writing and video, a regular stream of it.
That budget of $200 leaves us availaable to do SOME writing and video services for you but not as much as you’re likely to need. Just making you aware of that, whereas we offer promotion and additional content services (writing and video content) and branding for $350 p/month so you can consider that as we progress, because otherwise at some point within 3 months it will be up to you to provide this otherwise to maintain momentum.
So the deal at the moment is $400 upfront and in 3 months we review, if you’re happy you pay $200 and we keep going, if not you’re under no obligation to make the second payment.
The $200 a month represents 4 hours from me and 10 hours from my staff who assist in social media, search ranking, design and development, and video services.
So I’ve given you some outline of where I feel we could best help you, but you need to tell me what outcomes you’re looking for, if it’s particular content you want to promote or a particular angle you have in mind, then we can integrate that into our all over strategy.
{ 0 comments… add one now }