Matt from Kurb does Music Marketing. Services include Social Media Promotion, Video Production and Promotion, Online Advertising, Design, Web Development and Search Engine Optimisation. Still just $200 p/month kurbpromo@gmail.com
What next for thenew Kurb Music Marketing Digital Product?
It’s always good to have a plan. I like to have a plan which is going to be good short term, and long term too. That’s what makes a good plan.
Sure a $47 music marketing product isn’t going to be easy to create in a hurry. But to me I think the value can be laid bare with a very simple outline.
I think once you’ve got your head around outsourcing and having guys overseas do all the promotion for you, that’s pretty much half of it. But you want to know which sites I use where I do everything and how I do it so it all works out. Once you know that stuff, well you’ve already got the edge over the guy who is completely DIY.
Now you just need to work out how to make money. I can’t promise anything there but I can give you plenty of ideas and some of them work for me, I’m sure one or two will work for you. You just have to be ready for it take a couple of years. That’s life.
So initially it will go up for sale as a very simple kind of thing perhaps with 2 free updates, that way every few months when I make improvements to keep it fresh and relevant, buyers still get more.
Then as I said, I can use it to demonstrate what kind of particular services artist might need from us and why, and also inevitably . . . let me put it like this practically:
If it’s going to take 2 years, then come and buy the book, take it away for a year and see if you can’t make some money, because you’re not going to make a significant amount in that period by paying us $200 p/month. But if you come to us and you’ve already opened up income streams and your promotions are already gaining momentum THEN you call us so you’re not the one dealing with all these indian and south east asian dudes and having to come up with ideas to entertain them and sell them stuff.
You bring us in to run and develop the business machine, you just worry about making your next big project a real smasher.
As for my next project, well inevitably there’s a path for me to follow in staying in music marketing just like any other rising star opportunities will find me, but I’ll still sell my little book of tricks and keep it updated.
The reality is that if you manage an act that grosses over a million a year, or even if one of our acts grows to that size market, they’re going to need to facilitate some serious online business and that’s where I’ll come in, and I’ll be charging appropriately and concerning myself with the appropriate suitability of a commercial interest in the act.
So as for the information product, maybe just the one that I’ll update, maybe I’ll do another if I think I can provide suitable value, or perhaps an upsell at a cheaper price because ultimately
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