Business Plans in 2010 For New Music Marketing Product

Matt from Kurb does Music Marketing. Services include Social Media Promotion, Video Production and Promotion, Online Advertising, Design, Web Development and Search Engine Optimisation. Still just $200 p/month kurbpromo@gmail.com

My main plan for the year is to finally get on with releasing my first “information product” - that is an ebook and downloadable content such as video which contains all sorts of good information

As usual with everything I do is that certain principals of online marketing are being engaged and these matter for you as an artist. You can always learn from business stuff I do online and apply it to what you do.

In this case it’s about developing a downloadable product that is really valuable, yes, it is kind of like an album, but then you wouldn’t be getting it, because what I’m putting in my product will be stuff that’s like “wow!”. Is your stuff like “Wow!”?

When you get my stuff you’ll be impressed with what you’ve got. Detailed explainations. Simple explainations, videos that explain stuff, and also that explain what to avoid, how much stuff should cost and who you can trust to pay.

Outsourcing will be a huge part of the product because hiring dudes in other countries to do stuff for you is pretty much a nightmare but if you want the edge then you’ll never do it until you understand what exactly no one else but you can do to make what you do effective and then pay someone else to do everything else.

I mean seriously how do you think I make my money? Why do think my prices are so cheap? Because dudes in other countries do all the work, I just tell them what to do because I’ve tried so many things that I know how and why they work. And all this will be in the information product, which will inevitably be $47.

It’s not just a how to, because I’m not really into that mentality. Understanding branding is hard work, you need crafty marketing bastards like me with you on that. What artists need is to begin to define the rudiments of online business, and you’ll sure understand that when I tell you how it works, then I tell you where to go, who to hire, and how much to pay them.

But at the same time it’s just one big sales brochure for what I do. Pay $47 and learn how to do it yourself, or once you understand the work involved in great detail, then decide whether you want to pay me $200 p/month to have it all done for you.

Or you can determine what you need an purchase individual services from us.

I also wanted to mention briefly the marketing strategy - very “anti-branding” - very counter intuitive. I’m not going to be pushing it in a superlative manner, I want to be completely honest about what it is and does, but more so, I want to imbue the whole sales process with a “service” like feel, as if I was selling my consultancy services, that is, you’re free to interact with me personally regarding the product and any personal concerns.

So think about it: Sure, just like an album, it’s gonna take a lot of work preparing that content, even more because all the videos and eveything is rolled up into one package. But not only does that make the product more valuable, but onselling of other aspects of what I do and services we provide is built into the product, it virtually doubles as a sales brochure for the complete online music marketing service we offer.

I talked about marketing it briefly, but it won’t be anything too different than concepts I often discuss about online advertising, landing pages, mailing lists etc. but I’d also like to discuss the long view of such a product - it’s business lifespan - coming up!

Just remember 2 things - if you want to try and sell something for $47 online, it’s got to be obviously a real big deal. A bunch of songs won’t cut it for even $9. And, get close to the customer. I created this product because I was getting too close to my customers and they had a habit of getting demanding, but that doesn’t mean you should sterilise the whole sales process. If I can help people who buy the product with free advice than I feel they’ve got their moneys worth, and as I said, everyone’s different. By spending 15 minutes looking at a band’s website and writing a quick email to make some suggestions, I feel I’ve delivered value.