5 Music Promotion Tips: Fan Management with Email Newsletters

by Matt @ Kurb on January 8, 2010

Hi, it’s Matt from Kurb we offer affordable and coprehensive online music marketing promotion, artist management and campaign strategies – including email fan management with autoresponders – one of the key ways on not only manageing fan interaction but also turning those interactions into revenue.

It WILL increase from $200 to $250 p/month for our services at any time soon as enquiries are coming in thick and fast – so don’t delay your chance to get professional support for developing your music business and a great price of $200 for 14 hours work over a month.

KURBPROMO@GMAIL.COM

Alright we’re getting well and truly stuck into 2010 and since I’m getting stuck into music marketing campaigns for artists now, I’m going to kick off with a blog post because it’s a great way to get ideas turning over.

I always use my blog as a “think tank” where I can process and evaluate ideas and their application in online music marketing. It’s just no good going off getting your teeth stuck into an idea only to think wow . . . gosh if only I’d thought ahead.

It’s important that artists create good fan newsletters. So what? Well if you have an awesome newsletter and your promotions are definitely effective then you’ll have no trouble advancing propositions to your established fans each month and racking up sales.

Some clients have been with me for awhile and their now moving into the intricate details of email marketing. They have a small fan base building on a professional platform such as aweber.

That means once a fan has signed up, we can set up aweber to automatically mail fans at regular intervals with a new message. And if the new message feels authentic and has persuasive, engaging material then there’s no reason why that fan won’t consider the types of sales propositions you’ll be including in each newsletter, but it’s crucial to keep the newsletter lively or else you’ll get people unsubscribing.

1 free song is a good start but what about a reward for staying on the list for a year? Motivate, persuade, compell, encourage the fans but do it creatively, create the conditions with an artistic approach to present your propositions in your newsletter so they don’t FEEL like a hard sell.

1: NO TIME SPECIFIC REFERENCES

Time specific references must be eliminated unless we’re doing a specific one-off mail out.

No merry christmas, no happy new year.

This is all about mastering the art of the autoresponder – once we are getting to the rinse and repeat stage with this we’re adding a newsletter that each fan will receive each month after they sign up so once you get fans signing up, everything else just kind of does itself.

The email management sends out the designated newsletter with the offer of the month enclosed, you just watch for what sells and what doesn’t to decide where you’ll take your next set of propositions.

But what baout stuff that’s inevitably time sensitive like announcing gigs? Well then you could either do a one off mail out OR I recommend you have a link in each newsletter encouragig fans to quickly check out what

Perhaps in future it will not be hard to embed scripts into the newsletter that display upcoming dates!

You see how this newsletter stuff becomes so powerful? Fans are being engaged and interacting, you’re not even doing anything, with a email newsletter we set up to go out to fans with this stuff 6 months ago, nothing to it!

2: DON’T APOLOGIZE

Don’t apologize! It’s not your fault youre a busy musician but also . . . remember we’re playing with the perceptions of the audience – the whole idea of this autoresponder is to eliminate those painful gaps where you drop off the radar for 3 months and your fans get distracted and engaged elsewhere.

No need to say sorry or imply your absence. The autorepsonder is here to ensure you’re never more than 1 mont h from their minds.

3: PERSUASIVE, COMPELLING, ENCOURAGING, ENGAGING CONTENT

So it’s all wrapped up in a feeling. Your newsletter has to be a work of art as much as anything else. Exciting, dramatic, detailed. You want to get people excited and wanting more. So you need plenty of more detailed and persuasive information about what you’ve been doing that builds anticipation and I think it’s important to note you don’t want to launch into a sales proposition straight away.

That’s why I encourage musicians to post a blog a week then for the monthly newsletter, you’ve already got 4 ideas to deploy.Then you’re able to make some pithy or perhaps ponderous chit chat before ramping up for the propositon.

4: THE PROPOSITION

You need more compelling info about the proposition itself. A lot of artists I work with start by pushing little content package deals, 10 songs for $5 20 songs for $10 or so on. Obviously you may already have a CD but this varies it up.  It’s going to get old if every month you’re like . . . I’ve got a CD please buy it. What if they already bought it? huh? huh? What then? More products. More experiments to otry on your newsletter to find ot what works for your audience and what doesn’t.

5: MORE SALES TECHNIQUES FOR MORE SALES

Employ a few basic sales techniques. So the audience wants to know in exhaustive detail all the benefits of what they’re getting. Don’t hold back. Then, underneath that main proposition and your sign off, you can have a number of the other propositions you’re pushing y’know – you’re using the newsletter as a vehicle for the range of propositions you offer your fans. Which of course yes, includes your CD.

{ 3 comments… read them below or add one }

Richann Wright 07.09.10 at 4:03 pm

Great tips, Richann hbwright80@yahoo.com

sibusiso 11.13.10 at 11:38 am

Hi I would like to know about challenges faced music manangers.

Age Haynes 12.09.10 at 8:50 am

Hello my name is Age and I am here to get my name out! I like your advice, please hit me up anytime and I am willling to listen then talk later!

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