Some Music Business News and Commentary

by Matt @ Kurb on December 19, 2009

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The Edge from U2 . . .

said in an interview with Hot Press that the CD industry is “pretty much all over” and that there is “no replacement right now that’s viable.”

“It just means no one’s going to invest in music, which just means no-one is going to get tour support, record deals, publishing deals, all the rest, which is how every band since The Beatles have managed to get going initially. That feels like that this sort of parasitical medium will basically kill the host, which would not be good.”

I love reading this kind of stuff because it indicates to me how useless and pathetic mainstream musicians have become, like I said before, they’re like a bunch of music industry dinosaurs looking for a meteor, don’t they understand that a new brand of musicians who understand the new environment will just overrun their empire?

If these musicians who are too lazy to properly promote and are dependent on capital injections and massive infrastructure support from labels are starved out it will be a bonanza for little guys surging up to the top to engage

No way will you ever make U2 type money and have that kind of success in the new paradigm, but really how much money do you want? Isn’t a better chance at becoming a star a happy trade off now that superstars will be fewer and far between?

Industree Music Network, Inc., a new web-based company that centers around Social Music Sharing , an innovative online music distribution and monetization platform, launches. Social Music Sharing combines social networking, music, and the ability for fans to share in the artists’ album sales that they directly and indirectly help generate.

Social Music Sharing takes the most powerful component from traditional network-marketing based business models, the ability for consumers to share in the sales generated by the people they directly and indirectly invite into the network, and leaves the sign-up fees, purchase requirements, and aggressive sales tactics behind.

Industree’s CVO, Brandon Beachum, says, “I strongly believe the businesses that will achieve the highest degree of success in the emerging global economy will be those that understand the powerful momentum and energy that can be generated by sharing your success with the people that help to generate it in the first place. By injecting a “share the wealth” philosophy into our unique business model at such a crucial point in time when the landscape of the music business is changing so rapidly, I believe the possibilities are absolutely endless as to where we can collectively take Industree.”

Yeah, but at the end of the day you’re still pushing recordings which no one really wants to pay for anymore, and now you’re cutting in fans as well?

Look I’m all for internet marketing based models, usinf concepts like affiliate marketing and referrals but you’ve still got to have a product that fans are interested in, and you can do a lot better than focusing on recordings - focus on something your fans want to buy and sell to other fans.

Morrissey:


Even though you see the death of culture all around you, you also want to raise whatever it is you do to a higher plane, yet there is no one, it seems, who can inch the Morrissey thing forwards. As we all now know, the world of music is purely market-driven – not even youth-driven anymore. Talent or merit or songs do not enter the equation for a split second; the campaign is the thing, the campaign is what is discussed amongst the public, the campaign is what impresses the press, and the songs are never a factor. The labels will only push the “artists” that they themselves have discovered, and have no interest in the self-made, blah, blah. But my parting with Universal is not a negative.

Again, problems with the music industry really only effect those established in the old way. Unfortunately Morrissey has been dependent on the old way to get to where he is, and he’s not exactly well placed at this stage of his career to abandon it. New artists coming up however, can make their own rules, be beholden to none. If Morrissey was 25 years younger today, perhaps he wouldn’t have become such an icon but with determination and great talenthe certainly would still have an opportunity for a career in music, but an altogether different experience of it as a truly independent artist online, rather than a product of labels and record deals.

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{ 1 comment… read it below or add one }

niki 01.01.10 at 1:06 pm

Hi,
I’m an ‘eclectic’ indie musician/songwriter from Indonesia,
just want to say that I’ve accidentally stumbled upon your blog-writing, and I LOVED what I read here!
You are, indeed, a kind of person that -I believe- those new indie musicians/songwriters/artists (like me) really need!
No longer probably the need for the ‘hungry-and-dumbing-down’ big labels that only seem to care about profits ONLY (not original music! even the term “music” itself is probably very ignored by them!), and all other blah things (especially for the really genuine, talented musicians who still haven’t got their chances/opportunities getting heard).
I hope you keep writing this informative blog (& other writings),
& keep helping those of quality indie-musicians to strive, and most hopefully, becoming a “star” (not a “superstar” alright). Because really, often the truth is, talented and “high-quality” musicians are often not good at these whole “marketing, business” things too, and thus, they NEED a big help from those who’re really good at (like you)!

Thanks once again.
Keep writing.
I’ll probably email you too, to talk more in-details about my music & possible ways to market ‘em!

Warm music regards,
Niki
Jakarta, Indonesia
http://www.myspace.com/nikiwonotomusic

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