Quit Complaining And Make Money in the Music Business

by Matt @ Kurb on December 18, 2009

If you need music marketing, video production, SEO, advertising services, design, copywriting for entertainers and entertainment business email me, Matt: kurbpromo@gmail.com

I am still offering my $200 p/month retainer, at least for now, but I’m not sure for how much longer.

Okay writing another article today responding to a popular article on Music Think Tank that’s generating a lot of discussion.

Of course I’m seeing a lot of the stuff that I usually associate with Music Think Tank – musicians not getting to grips with solid business and complaining everythings going wrong and they can’t make money.

But also musicians feeling negative about the demands of the warm fuzzy social media marketing and promotions that have been pushed in the industry in recent years. Social Media is great for branding if you really love working hard and have the time, but I’ve always been in favour of using online music marketing strategies to get down to business.

Increasing your google rankings, utilizing smart ad campaigns and blogging and pushing out content that engages. So you get traffic, and turn traffic into fans, and fans into customers. Pretty simple really. At this point however when this discussion has been going on for years, if you’re not making money then there’s just something wrong with your approach.

The changes in the music industry and the decline of the label led music business model means for so many musicians who are working independently, that career musicians and artists develop or retain a whole lot of new skills they didn’t have in the past.

Whether it is easier or harder to “make it” these days is a moot point. The barriers of entry are lowered however establishing yourself professionally and cutting through the clamour of amateur musicians online is certainly a challenge. But if you haven’t readjusted your mindset for the new realities of online business then of course you’re going to end up like these characters on music think tank complaining about not having any money and how it’s all so hard.

Yes there’s been a flood of amateurs and hobbyists into the music business with the advent of social media, just as sales of recordings have declined, but this is part of the new landscape you as a music businessperson have to contend with.

The new fan wants to be part of the experience and a musician too, and doesn’t want to buy your songs. How are you going to deal with that.

Sometimes I also pick up this vibe from people complaining that it’s hard work being an awesome authentic music brand. No kidding? This is the thing, if you can’t make awesome music and videos and blogs and have these great narratives and stories, images, concepts going then . . . what exactly made you think you were going to have a great entertainment career anyway?

You’ve got a couple of nice songs that some of your friends like? Personally, I’m interested in making my first million soonish. But I know it’s not going to happen unless I’m going crazy writing this blog, doing amazing videos, viral interactive concepts – not just one, either, but regular, episodic, consistent, building traction and momentum.

If you want to be real, a real musician, a real success, it just will not stop. But you’re in good company with me, because I won’t stop either. I’m past the difficult stage, and I’m not really interested in failing and complaingin about it any more.

I don’t really want to hear musicians complaining about how they’ve got no money because I’m past that problem.

What it really comes down to is business skills. Understanding propositions, fans and customer relationships, understanding what compels and appeals to people.

Simply having a website or songs or a product or service that you offer is not compelling. First you have to build a platform that is right for you and your audience. That can take at least 3 months before you can even expect to have some kind of uptake on sales and commercial activity.

In terms of my business model, I am getting sick of dealing with amateur musicians who expect me to wave a wand and make them a viable brand entertainment in 3 months with $600. What I’m discovering is that I’m making ordinary musicians problems into my problems. That is, if you’re not willing to put the years of work and effort and diligence into building a successful online brand then you can hardly expect me to do it for $600.

I need to be working with people with clear ideas and understanding of the modern online music business environment. I am still offering our comprehensive and affordable music marketing packages for $600 over 3 months but I’m not sure how much longer.

At the same time I am developing some new products, including a product where I just tell you all the secrets to how I’ve built my business so you can take that and go away with it, and it’s not my fault if you don’t listen to what I say.

I will also be providing individual music marketing services at the following costs. This is just something I’m doing to experiment with different models, I don’t see this being something I persist with.

You see when you’ve built a platform like I have, you can afford to try different things, you can afford to accumulate different offers and propositions, different business strategies for profit that you can swap in and out depending on the business that’s right for you to do.

Website design and set up: $147

pro bio / press release / sales page / newsletter : $47 for 1  $97 for 3

blog posts: $47 for 3

article marketing for SEO: $47 for 2

basic video presentation: $97

music video: $297 9$35)

full concept video: $497

100k views: $797

50k views: $497 ($100)

20k views: $297 ($50)

Email management + set up: $97

domain + hosting for a year: $47

PPC adwords campaign (includes $140 free credit): $297

Social Media Promotion: $97 p/month

Business consultation and administration: $47 p/hour

Poster / banner / flyer design: $67

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