Hi I’m Matt at Kurb Promo, we help artists, musicians bands, entertainers and such market their music and content online and build new business models to stay alive in the game with modern online marketing strategies!
EMAIL: KURBPROMO@GMAIL.COM
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Had a bit of time winding down from business for the year so I thought since my blog has been going pretty good attracting at least 200 unique visitors per day, it was a good idea to drop a few posts and keep the momentum trucking along.
My blog has proved a tremendous effort, but it’s a long term endeavour, it needs to be something you chip away at for years before you get to the point I’m at where it’s actually a significant part of your online promotion.
But it’s also now that I have to face up to some of the bigger issues - I can write as much as I like, and continue to generate good traffic from google but there’s going to be other parameters that come into play, so what are some ideas to improve the effectiveness of my blog now that’s starting to mature?
Well it depends what I’m tryinng to do. Most artists I’m working with have a strategy to use their blog to build up visitors from search rankings for long tail terms, and then hopefully interest them from that point enough to solicit their email sign up for an email newsletter.
That’s a good strategy for artists tryiung to build a fanbase but I really just want to sell my stuff.
That’s where I think my video and general presentation are letting me down. People are turning up on the site and the understand I provide services but the fact that my design is shonky, marketing messages are not as concise and direct as they could be, and my video could also be much improved when it comes to communicating the core value I seek to provide through my services.
The problem is that not only is having low standard video and unimpressive design likely to put off discerning visitors, there does come a point where the pushy sales copy I use at the intro of nearly every post might come across a bit pushy to some of the more artistic types.
Yes it is easy to get sales if you only ask for them. But it’s also easy to put off fans by creating the impression that you’re just about the sale.
Obviously my writing style does not lend itself to encouraging people to comment. I guess it’s because I’m not very inviting and my tone tends to suggest that I have strong personal opinions that I’m pretty firm on.
I do welcome comments, but I’m not really keen on a huge debate, I simply analyse the work I do marketing musicians online and apply pretty strong analysis to come to the conclusions I suggest.
If you’re looking not only to get more visitors to your music blog, but also get those visitors more engaged, perhaps think about the tone and character of the writing.
Does it involve people?
Does it make invitations or appeals to people to express their opinion? Afterall this is communication studies basics I learnt in media school, you want someone to commit loyalty, then they have to feel involved by contributionand association.
Does it have a fresh vibe that fits with your brand? It’s not much good being a reknowned party band and your blog is always depressing and tedious.
you may know I’m quite into anti-branding, that is I like to put a brand out there that suggests I’m casual and indifferent because it stands me apart from typical music marketing types and their little propositions.
There’s a lot of people in internet marketing scrambling over each other and I like to project the image that I don’t need the business because when you’re good at your job like me, well you’re never short of work, so why would you do anything that compromises your personal ideals?
Well, because maybe if I had less of a take it or leave it attitude and I tempered that with some other strategy, my blog would look more compelling and I’d have more social proof that i was active amidst the community and thus putting new prospective clients at ease as to what they were getting involved with.
Same goes for you, when you open a blog up to 2 way communication, it creates the beginnings of a community on your site, and the great thing about a community is that it can grow and interact organically, you don;t need to be putting down a spend if people are genuinely willing to talk about you or answer your online voice by participating.
So let’s go over it, how could I improve my music marketing blog, and you improve your blog as a means to promote your music, once you’ve done the work of posting regularly and maintaining good search engine optimisation habits?
- More impressive and professional design standards to give visitors the impression I didn’t just slap bang something together and I am committed to high standard material
- Same goes with the video, as well as my use of the sidebars - communicate a message, sure, but keep it fresh, keep it valuable, make sure the important points are coming through and are easily understood.
- The tone of your blogs should invite readers to feel involved. Your tone should at least engage potential fans by appealing to them, think about it this way - it’s about them, not you, posting a blog saying sorry for not posting because not much has happened does not qualify as being of interest to fans, so find something, anything, that is. Have some back up material you can throw down so you never need go 2 weeks without a post.
- Keep your outcomes in mind sure, but unless you want to run the risk of sounding pushy, then you’re going to have to find more interesting ways of keeping the outcomes, the directive the “calls to action” fresh rather than grinding on about some sale you’re trying to make or soliciting email sign ups.
Email kurbpromo@gmail.com
You can hire us for 12 hours a month for $200
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And pretty soon I’ll have an info product out where I tell you how to do stuff, but unfortunately you still have to do it yourself. That’s why it’s only $47
or get individual services:
Website design and set up: $147
pro bio / press release / sales page / newsletter : $47 for 1 $97 for 3
blog posts: $47 for 3
article marketing for SEO: $47 for 2
basic video presentation: $97
music video: $297 9$35)
full concept video: $497
100k views: $797
50k views: $497
20k views: $297
Email management + set up: $97
domain + hosting for a year: $47
PPC adwords campaign (includes $140 free credit): $297
Social Media Promotion: $97 p/month
Business consultation and administration: $47 p/hour
Poster / banner / flyer design: $67
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