If you want to take advantage of our online music marketing service you had better move fast because the services we offer are going to be rehauled pretty soon and I’m not sure what they’ll look like, but one thing is for sure, if you jump on an online music marketing package for $200 p/week now, I’m not going to kick you off.
Email kurbpromo@gmail.com to talk about our music marketing packages including Design, online advertising, email management, youtube promotion, video production, social media promotion,
Man, I gotta be honest and say I’ve really been thinking hard about how much I want to stay in music marketing right now.
Because I’m looking at my customers the same way musicians are looking at their fans. You’re working so hard, you’re doing all this stuff online, and it just seems to take so much effort just to get them to stick their hand in their pocket. People expect a lot these days.
Do you think you could say to your fans that they should buy your music now because in 6 months it will be better? Well you see the problem I have. Musicians expect a lot for their money and they want to see results now.
That’s why I so often end up doing youtube promotion and myspace promotion which I see as pretty much pointless, because artists are desperate to get their $600 worth of promotion so they choose the most tangible option.
Myspace promotion helped me but that was 4 years ago. Youtube promotion only ever helped me because people liked my videos, and I never got little more than 2000 hits on any of my videos.
But 10 of those people became “true fans” and ended up giving me $600.
Point I’m making is clients ask me for numbers when they really want to be getting real. A real brand, a real message that connects beyond wether your songs are any good or not. I try and help them to be real but it’s a huge task. You need the full weight of my blogging, video and online marketing knowledge and I can’t deliver that for $US50 a week.
It’s becoming too much of a drain on my lifestyle when all my other businesses are doing quite well.
See for both me in my work and you as the musician it’s quite exasperating taking on the amount of attention that your customers expect. Boy, you really got to want it.
Carrying out music marketing for musicians is one of the most stressful businesses I’m involved with because often musicians don’t have a lot of money but they sure have big dreams, and they get fairly anxious for results, It’s a hard business to be in and I am aware that it is becoming increasingly desperate because the market is not there for musicians cut from the old model.
But the truth is that I have built an asset with my music marketing brand and I would be a fool to walk away from it, just like you walking away from music when you’ve already spent so much time building up goodwill, it’s crazy to give up at the point youre closest to breaking through.
But it’s another good example - Y’know, I do pretty well these days but that’s the culmination of years of work and refining my business model. You can’t buy what I have with $600 in 3 months, which makes it a very hard product to sell. But it’s not like I don’t know that it works.
Why do I always speak so candidly on my blog? Because I’m never short of clients, so I don’t have to dress anything up. I have the luxury of being able to be honest about my experience in the music industry rigt now.
So many artists just stand there like a rabbit in the headlights of this technology, they’re turning to me for answers but they won’t put the effort in themselves. Unfortunately, for $200 p/month I can’t take on the job of being interesting to fans for you.
I can do your website, ad campaign, email management and newsletter, social media promotion, SEO, video production and promotion but I can’t be cool FOR you. Well, I could, but $50 p/week doesn’t even begin to cover the price of that.
So you got no money? You know what to do - start blogging! Build backlinks! Make dynamic propositions available! Hook fans in not only with amazing content, amazing offers but also interactions that are real.
I don’t want to have to apologise and grovel to somebody who gave me $600, got a website, some videos produced with 10k hits on them, 2000 myspace friends and a few hundred twitter followers, A google adwords campaign set up with US$100 free credit, 100 email sign ups . . . and is angry at me because they’re not famous and making money yet.
I’m trying to get to a point where I can enjoy my money and the fruits of my labour, I don’t want to deal with these unrealistic people.
But just like musicians negotiating the modern music industry, I’ve got to think smart. I’ve got to turn my business model upside down and shake it around.
You’ve got to analyse how you can come up with the most value with the least effort, that’s the only way you can build a business that has legs, otherwise you’re pushing the proverbial uphill, you’re not making it easy to develop your online business because it’s a struggle at each point.
I’ve got past the struggling stage so I do a lot of whinging just like I am right now to make up for it.
My advantage was that I could do it all. The problem with that I found, is that clients expected it all.
I see all these web 2.0 style music marketing gurus espousing social media but they don’t tell you that it will grind you down unless you can create the success to supercede it.
You can’t get famous on twitter chatting inanely to you little internet buddies, nobody got famous for that.
I’m in a very superceding mood right now.It’s so important to keep evolving and adapting now a days. Whatever replaces the old model will probably already be crumbling by the time we all recognise it.
I don’t know how much longer I’ll be offering music marketing services in the way I have for the last 3 years because I’m tired of carrying the weight of artists unfulfilled dreams on my back when I’m trying to enjoy my new apartment and rolling round in my new BMW. It’s a drag!
In my music business, just like in your music business, we must continue to strive for the point of value at which fans and customers are getting the most value from our smallest efforts. Don’t be a socail media martyr, become a manufacturer of content bait for proposition traps.
Great content that fans love, and crazy propositons ad offers that fans can’t turn up. Keep moving forward.
There’s no point spending a year working on your album to make it the greatest album ever if no one wants to buy albums any more.
There’s no point me offering to do it all for musicians when I can’t actually do it ALL, and they end up sending me angry emails
I’m seriously thinking I will keep my comprehensive music marketing packages but double the price; but also offer individual stand alone services in web design, youtube promotion, SEO, video production, social media promotion etc.
But finally I will create a service that offers the most for the least of my efforts. An information product that basically covers all the key things I know which I don’t publish on this blog - all my “secrets” so to speak.
I can only tell you the most important stuff I know and how to do it. IF you do it, that’s your problem.
And look. Just because you buy my book of secrets for $47 you’re under no illusions who is supposed to do all the work. That’ll be you.
I’ve done the work, so for me, i’ll be moving on to better things.
Sure, you can still purchase all the services you need from me, especially since you understand them intimately, in fact I will probably bundle all the most basic and convenient services I can deliver into a “bonus bundle” you can purchase with the info product.
Meantime, if nobody wants to buy your music, why don’t you keep thinking of something people do like that you can use your music to help sell and promote?
All about the business model, baby. Sorry if I sound frustrated but if I change up my business I think its important for readers to understand why, and appreciate the importance of continual evolution and optimization of your business model.
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