More Music, Marketing, Management: No Business Model + Writing for Music Sales

by Matt @ Kurb on June 15, 2009

Interested in comprehensive online music marketing for bands, musicians, performers, entertainers – etc? We provide online management and marketing services to arists, musicians and performers around the world.

Contact me, Matt to talk about building your music brand online – kurbpromo@gmail.com

What else have I been up to?

Also read another article”New Business Models or No Business Model?”

I think what Gerd is saying here is that conditions  are constantly changing for music businesses so it’s essential to stay flexible.

That’s why I put so much emphasis now in building the brand because whatever value proposition you’re trying to leverage to generate income, if your brand is strong its easy to change up and do something else if you’re smart. If people are coming to your website because they’re coming for you and to get your content, then it doesn’t matter what you’re selling as long as it’s a sweet deal and that’s what branding is all about.

So when you’re talking about “no business model” it doesn’t mean come up with some cool thing that everybody loves but would never pay for. It means right now, we just worry about engaging as many fans as possible with consistent and quality content – and as long as you build a smart platform, then later you can think of a thousand ways to give those people more of what they want from you and get some money.

<!– @page { size: 8.5in 11in; margin: 0.79in } P { margin-bottom: 0.08in } –>

I have also been doing some copywriting for a lot of artists, mainly working on their landing page copy.

So all I can say about this is I often take this stuff for granted but a lot of artists when left to their own devices come up with some pretty terrible shit when it comes to describing themselves and doing that thing I always talk about: engaging.

Need a whole post on this – I guess it’s part of this “anti-branding” concept I talk about – this condescending “hey buy our t-shirt” and “check us out” kind of vibe doesn’t always create the right impression. It’s extremely subtle the art of branding, but you don’t see that many big bands being all like “yo check us out”.

I could name a dozen crimes in such copy or bio’s related to artists but I’ve got to get back to work.

Yes you’ve got to be compelling.

Some of the shit I read in artists bio’s or blurb, honestly, why in the HELL would I care about that? I want to hear about some crazy shit that’s on another level. It doesn’t matter what game you’re playing, you can always take it to another level. You’re trying reach people here so you’ve got to stand out – and stand out meaningfully, not just by having some novelty factor or gimmick that’ll get old fast.

Also, this concept of social proof again, you’ve got to demonstrate immediately that you’re real and not a pretender, and how that is conveyed very much depends again on the value of your brand and your target niche.

It’s great if you tell me where you’re from and what acts you are a little bit like because those are important searchable keywords. but don’t tell me you’re taking the world by storm unless you’re in the habit of summoning hurricanes and have the pictures to prove it, otherwise the main impression you create is that you’re in the habit of summoning bullshit, and trust me, that market is a little saturated.

I guess what I’m saying is that if you’re sitting there and you dont have good ideas about how to build your brand by producing compelling bio’s, intros, blogs, blurbs etc. then you might find yourself in need of my services, because I provide a comprehensive service for all your online marketing needs, and if you dont have great copy that engages visitors when they first arrive to visit you and hear your music online then it’s going to be that much harder to engage to the extent that you can actually build fans.

You should email me: kurbpromo@gmail.com or phone +64 27 684 8250

If you’re Interested in comprehensive online music marketing for bands, musicians, performers, entertainers – We provide online management and marketing services to arists, musicians and performers around the world.

Contact me, Matt @ Kurb to talk about building your music brand online – kurbpromo@gmail.com

{ 0 comments… add one now }

Leave a Comment

You can use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Older post:

Newer post:

  • Check out more music marketing related topics:

  • Archives