CONTACT MATT FRUMMM KURB: kurbpromo@gmail.com // +64 27 6848250
Just following up on a phone call now I had from an author who is about to release his latest book.
You see in entertainment and niche interests the kind of comprehensive online promotion we offer, based on using sound, tried and tested internet marketing concepts to help artists, acts, entertainers and content providers are appropriate across the board because it’s all about building authenticity, interacting and building relationships with fans that make your brand meaningful to them, and lookng at ways to monetize and leverage that attention financially in positive ways that go beyond simply selling stuff and asking fans to part with cash when far more powerful content driven revenue strategies and business models are beginning to present themselves.
basically I would amend the promotion I do for bands for your project and basically follow the same strategy and tactics, which means firstly building a platform that will allow you to leverage fans gathered from promotional activities rather than just seeing them dissipate once the initial interest or attraction is followed.
Strategies such as email list solutions to retain and build on fan interaction and relationships are essential. Sales and strong word of mouth / viral marketing is much more likely to be built long term off this than straight sales focused marketing.
- official website blog / site from which to base/launch key marketing efforts, including:
building up content to influence and gather search authority
professional email list implementation building
key “squeeze” or “landing” page where all traffic generated as a result of promotions is pushed
- blog development and promotion including syndicating content for promotion - press relaease, article marketing, reformatting of content for blog + online press release + newsletter - this also overlaps with
- Social Media development and promotions
facebook, myspace, youtube etc. this overlaps with the syndication but also particular promotions techniques can be applied and developed where appropriate and viable
- Google and facebook advertising campaigns
this is a particular area of my expertise, given that I have access to discounted media buys and am knowledgeable in getting the most out of these spends
Usually this is covered in the first 3 months and then we can look at co-ordinating specific campaigns based on certain content, propositions or “an angle” moving forward from there, including efforts to get fans more involved through interaction not just with you or your brand, but the content itself (ie fan fiction, remixes, tributes, fan constructed videos, mixes, mashups)
For pricing you’ve got two options. The “international” option which is US$500 for the 3 month campaign described above, or the “local” option which is US$1000 for 6 months - They’re pretty much similar in terms of price and service received, the main difference being that “international” makes you a priority client whereas the “local” option I designed for local acts who perhaps had a limited budget and would benefit from a longer period to get their heads around what it is I do and how they can participate and contribute to getting the best result.
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