Online Artist Promotion: Launching Landing Pages

by Matt @ Kurb on March 6, 2009

Kurb Promotions. Online Music Marketing, Youtube Promotions, Graphic Design, Blog Promotions.

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Just showing off some new artist landing pages that have just gone live, just need to add the links! – I talked about landing pages or squeeze pages basically being the venus flytrap of your online music promotion.

If I was a completely hardened internet marketer I would probably be 100% focused on email sign ups, but I have to have respect for the artists who want to make their recordings available for sale and the artist have to respect their audience and what those online audiences expect.

I’m not the guy who’s going to say you can’t try and sell your songs . . . I mean, let’s just see what happens.

I guess I mean a lot of people aren’t going to want to sign up for email, let alone buy anything. It might be a drag to them. You might have to build the relationship and engage more to get to that point.

That’s what we’re working on, we’ve launched these artist landing pages and we’re only going to be developing them so that they create the most engagement and the highest rate of sign ups possible,

We’re going to be tweaking and testing, adding and reducing, but that’s why we provide other options, starting with myspace, the obvious one for fans to make a connection, and finally the free mp3.

The free mp3 offers something to even those who aren’t willing to sign up or connect in any other way because if I’ve gone to all the effort of promoting your music online, we want to get the most out of every visitor, if we can at least get them to take away an mp3 then we’re still making the most of the exposure we can create online.

So, we have landing pages, now we gotta get people to those pages and engaging on those pages so they are completely compelled to sign up to that email list.

All that and more, including what we do once we build a decent list – on Music. Marketing. Management!

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