Music Marketing Chill Out – Article Content Marketing as a SEO strategy

by Matt @ Kurb on December 5, 2008

Matt and the team at kurb promotions do online promotion and web marketing for musicians – as well as small business marketing – email to learn how we can put together a 3 online music marketing month package including social media marketing, blog set up and promo, SEO and search optimisation, email list management, graphic design, web design, youtube video marketing and more!

Traffic is visitors to your site. Potential fans, sales, revenue.

Google IS traffic, and SEO is the strategy of getting the most traffic from Google searches.

At the end of the day, ranking highly in Google for niche keyword terms is the most potentially successful strategy but it’s also one of the most difficult. Also, musicians have found it hard to monetize their traffic, the random search visitors.

Now someone who knows about optimising your web pages can do your meta tags and such in half an hour. You need to be responsible for producing new content that keeps your site looking fresh for google, this is why blogs are very advantageous because they allow for easy publishing of fresh content.

The most important part of SEO is link building. Now we’ve discussed before two of the most popular methods of building links

– commenting on “do follow” blogs with high “PR” (pagerank)

– syndicating content or “article marketing”

That’s what we’re doing today. I discussed also earlier how we could syndicate our digital content such as blogs by posting them to myspace and facebook and wordpress and blogger and how this would be effective sndication or distribution as long as each one linked back to your home base – either your website or your main blog, your main platformwhere you engage fans.

Now I’m talking about using article directories, submitting some content as an “article” to be published by other webmasters with permission as long as they include your link, which by spreading your link around in this way, will build you quality one way links back to your site.

Now article submission does have some guidelines. You’re attempting to be informative and provide value, so the better your article the more likely it will be picked up by other webmasters. You will also be strictly limited on the amount of links you may use, often just one or two linking back to your sites in a author’s footer that is included when and wherever the article is published.

But to get maximum exposure and benefit from this, I’ll have this article submitted to between 100-300 article directories by an outsourced worker.  That’s 100-300 high quality backlinks to your site. That would take most people days, and these are the benefits

I’m happy to provide this service for you as part of a package is you contact me at

Otherwise the best place to start your article submission as a SEO marketing strategy is probably

This article directory site in particular seems to carry a LOT of google juice, coming up very high on some pretty common searches. It’s a good place to learn about the do’s and don’ts of article submissions.

Just remember your author’s box with your links back to your site are the most important thing – that’s why you’re doing this to get those backlinks with the nice juicy keywords in the anchor text.

So article directory submissions as a marketing strategy is one of the leading tactics for SEO right now because the links will build themselves of your content is relevant and valuable, while submissions alwaysgenerate high quality backlinks from authoritative article directory sites.


Here’s an article I’ve produced to promote a range of my clients working in similar genres.

I’ve attempted to frame the article as an introduction to new artists making chill out music but also added quite a bit of information about the genre so the article comes across as more informative as and less

With article marketing we don’t depend on the article being picked up and read to any significant level, it’s about the backlinks, but if we can get organic click through traffic, all the better.

You’ll notice I provide also an extensive list of relevant artists and labels. I always encourage this kind of detailing because of the authority this bestows on a range of long tail niche keywords.

Now take note:

I’ve added the links because it’s a blog post, and a few backlinks aren’t going to hurt,  when it’s an article for submission there’ll be no links within the body, there’ll be room for your links in the authors box.

<!– @page { size: 8.5in 11in; margin: 0.79in } P { margin-bottom: 0.08in } –>


Looking for new chill out and downbeat or downtempo music? There are some amazing new downbeat producers and DJ’s producing new downbeat music.

Here are some of my suggestions:

www.Ganga.dkDenmark Chill Out Downbeat producer Ganga, hailing from Copenhagen describes himself as a musical chameleon. The classically trained musician and producer entered the world of electronic music with his debut album entitled ‘I Dream About Trees’ which was released on Music For Dreams. It was an album inspired by trees, which he professes a general fondness for. The album created quite a stir in the downbeat/chillout/lounge genre, and numerous tracks from the album are compiled again and again on the biggest chillout compilations, Buddha Bar, Real Ibiza, Cafe Mambo, Hed Kandi Serve Chilled, No Stress to name but a few.

Budding young DJ, producer and songwriter from Auckland, New Zealand, jr kong began his life long musical pursuit at the age of five. From playing in school bands to church choirs to then scoring music for short movies; jr kong’s musical interests are wide and varied. His influences and production styles include, electronica, hip hop, rock and folk. And he if often blurring the lines between musical styles and conventions. A sound that might easily fit between DJ Shadow and some real geeky guy. Jr kong’s debut album is 12 Inch Biscuit Press, an electronic mix of urban styles with a distinct kiwi vibe.

“Oceanic Chill” is a new compilation CD of chill out, downbeat, dub, trip hop, ambient and all round mellow grooves featuring 23 fresh artists brought together as proof that the underground is alive, well, and very relaxed about the whole thing. A sumptuous selection is presented from artists all hailing from Pacific nations to create a rich aural repository lovingly compiled by DJ Romantech head of Data:bass, the Auckland, NZ based DJ/Producer collective. And from the sheer depth and capacity of sites such as myspace, the Oceanic release feeds the best elements accessible together into a potent brew of soothing rhythms and melodic beats. DJ Romantech is an Auckland, New Zealand Liquid Funk DJ.


Chill out music takes it’s name from the slang term to relax and is applied as a term to cover many styles of mellow, slower paced music made by modern producers with beats and samples in the electronic music scene.

“Downtempo” or “Downbeat” music is described as a laidback form of electronic music similar to ambient music but with a beat or a groove.

Another related genre is Trip hop, though Downtempo usually uses a slower tempo than Trip-hop. The relaxing and often sensual or romantic feel of most downtempo music, along with the absence or minimal use of lyrics or vocals, it is a popular form of background music in ‘chill out rooms’ of dance parties, many alternative cafes, and is often marketed as being good music for lovemaking

The genres associated with chill-out are mostly Ambient, Trip-hop, Nu jazz, Ambient House, Ambient Trance, New Age and other sub-genres of Downtempo – a major branch of electronic music. Sometimes the Easy Listening sub-genre Lounge is considered to belong to the chill-out collection as well.

The term “Chill out music”, as well as the genre itself, originated in chill rooms that were set up by DJs around the club dance floors to give patrons a chance to get away from the hectic dance music vibe and mellow out with this style of chilled music. Chill out as a musical genre is synonymous with the more recently popularized terms such as “smooth electronica” and “soft techno” and is a loose genre of music blurring into several other very distinct styles of electronic and lo-fi music.

Artists include Air, Fila Brazillia, Portishead, Afterlife, Massive Attack, Chris Coco, Zero 7, Enigma, Kruder & Dorfmeister, Thievery Corporation, Lemongrass, Tosca, Monte La Rue, Nightmares on Wax, The Dining Rooms, Bluetech, Sounds from the Ground, Jens Buchert, A Man Called Adam, Electric Skychurch, Mystical Sun, Single Cell Orchestra, Alex Cortiz, Boards of Canada, William Orbit, Groove Armada, Leftfield, Lenny Ibizarre, Timonkey, Banco de Gaia, and Lemon Jelly. Some of the labels with the most important recording rosters of downbeat and chill out artists and largest catalogs of releases and compilations are: Life Enhancing Audio, ESL Music, Instinct Records, Café del Mar, United Recordings, Water Music, Pork Recordings, Muti Music, Ninja Tune, Mole Listening Pearls, Six Degrees Records, Waveform, Compost Records, Interchill, Cyberset Music, Liquid Sound Design, and Ultimae.

Bonus Recommended New Zealand Chill Out

Bluevibe Studio
Stray Theories

Matt and the team at kurb promotions do online promotion and web marketing for musicians – as well as small business marketing – email to learn how we can put together a 3 online music marketing month package including social media marketing, blog set up and promo, SEO and search optimisation, email list management, graphic design, web design, youtube video marketing and more!

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