Make Money Online with Music Blogs? MMO Brats vs. Digital Music Bloggers

by Matt @ Kurb on December 6, 2008

Matt is an experienced online entrepreneur in the online digital music industry. If you are interested in partnering on a joint venture or as an affiliate with Matt to market and sell digital services for musicians online – or of course you’re a musician requiring digital marketing services – contact kurbpromo@gmail.com

I’ve been thinking aloud on twitter in regard to my forthcoming “brand rejuvenation”, and I recently reflected I really do have a lot more in common with MMO brats than I do with your typical digital music industry bloggers.

This, I reasoned, goes a long way to explaining why many of my recent comments were removed from Music Think Tank. What I considered as natural online behaviour, they considered spam.

I mean I do a lot of thinking, and it’s great, but I weighed up the points made and decided I’d rather make money.

Making money isn’t everyone’s cup of tea, but often with musicians and in my experience as a musician in the past, just a little bit of extra money can go a long way toward not having to have a proper job, and that’s why I often see making money – which I’m starting to find relatively easy to do – as so important for musicians.

I also did have a job once, about 8 years ago and it was awful. Working all day doing boring, horrible menial tasks and talked down to. I wouldn’t recommend it at all.

If you don’t know what MMO stands for, it means “make money online’.

“Make money online” is the most searched keyword phrase for people looking to get rich on the internet and so MMO has become shorthand for a genre of blogs that has been avidly taken to by the under-25 set.

Some of the big boys of MMO are www.shoemoney.com and www.johnchow.com who would both be well past 30, but they don’t really account for the surge of MMO style blogs being run by young guys who are excited that they have a vague idea of how to make money online the way Shoemoney and John Chow do – by teaching other people how to make money online on their blog . . . despite the fact that they may not know too much about what exactly is involved.

So we have a lot of blogs out there with some fairly obvious thematic similarities all run by young guys who are trying to make money teaching people internet marketing though they don’t necassarily know that much about it.

Of course they tend to pick up some clues here and there, but the most hilarious thing though is that most are not even making enough to leave their jobs, which is kind of a contradiction, and of course spelling mistakes, grammatical errors, and stale, unoriginal posts are de rigeur.

But just because these young guys don’t tend to be that smart it doesn’t mean they haven’t got some good ideas that we can use – I mean afterall they do spend their days hanging on the every words of internet marketers who are millionaires.

If you want to check out some truly useful online marketing advice I would check out Yaro Starak or Naomi Dunford or if you’re looking for a MMO brat who does provide value, check out The University Kid.

When I have followed Shoemoney or John Chow, their blogs just seem to be endless announcements of competitions, cross promotions, marketing conference attendences, offers for readers to become affiliates on some new offer, there doesn’t seem to be much of real value that anyone could take away and start learning practical internet marketing  skills with.

So that’s what you get with MMO brats. Kids who know how to build a great blog, but not make much money. Often on these kids blogs I will see methods of making money such as forum posting and freelance writing which are just simply . . . minimum wage by stealth.

I mean technically you ARE making money online but . . . well you’re actually haveing to work just as hard as you would otherwise!

It’s quite similar to musicians really, they do have some talents, but not in areas that convert easily to revenue. And the MMO brats have one advantage – time. A blog tends to take 6 months – 2 years before it starts getting any traction, and by that I mean 100+ visitors a day, about $1 worth of attention.

It’s quite the opposite of me. I have no problem scratching for coin, but my blog sure aint the prettiest and there’s plenty of room for improvement both in writing, presentation and functionality.

A lot of musicians are the same. Posting to their blog every week is a struggle, and we haven’t even got started with building a readership!

So I’m talking about where I’m at, that I’ve reached the 100+ visitors a day mark again, and I’m needing to step it up to build traction.

Giving away a digital product free such as an ebook – in most MMO kids cases – or an mp3 as a good example for a musician, is classic way bloggers build their subscribers list. In fact the most active and effective of the little MMO brats will be busy as beavers running competitions, commenting other blogs, developing joint ventures with other bloggers to build their subscriber list.

When you’re in the MMO brat niche it’s amazing the frenzy that can be created over a $50 cash prize.

Now I’m just sitting here – and I hope you’re taking in these ideas for building subscribers to your blog – thinking how I can leverage those kids to promote my blog and even go one better and get them selling my services for me.

Let me tell you about how a blog competition might work. Often, because everyone reading the blog also has their own little MMO blog, the rules of the competitionare that you must post a review with a link back to the site running the competition – this gets the blog lots of backlinks, and whats more, all the subscribers from that kids MMO blog also find out about the competition and subscribe and even enter by posting their own review. Viral spreadification!

What’s perverse is often the prize is – if they’re particularly cheap – a “free paid review”. Haha

So – any way that you can create a competition thats going to generate lots of backlinks as entries is a winner.

I could offer a “free paid review” on this site and posted to half a dozen of my junk blogs as a competition prize, but I’ve still got some work to do before I start seriously building this blog.

But this is exactly the types of techniques boy MMO bloggers are using to build their subscriber lists from the barely significant 100 to the “pretty much making it” 1000 .

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