Long Tail, Niche, Whatever: Stake A Claim on Your Online Music Marketing Targets

by Matt @ Kurb on December 16, 2008

I’ve been going quite crazy again in online music marketing and other little niches I’m crawling into - my disc duplication services, of course as well as youtube promotions, cheap graphic design.

Redesigns are underway and I’ll be relaunching a few over the new year.

My artist community at new music marketing is now almost completely free of spam and nasty porn, and I’m leaning close to posting some articles in there about two relevant subjects to this topic, because that’s where I put all the juicy stuff.

Starting crazy amounts of junky trash blogs and spinning your written content for links.

I got almost 70 blogs going now. They’re like my pawns.

If you want to make money online with music you really have to get into an internet marketing space. Or well your management does anyway. You need to own more of the net.

You need to be absolutely hammering those niches, if you want to make money you may have to accept one website may not be enough. One blog. Not enough. Perhaps you’re the manager now, managing your web properties, filling out your niche and looking for the breakaway.

But not really. Really, your niche sites are your pawns, moving forward into new niche territory to cover the strike power of your flagship sites.

Put it this way. If you have a christmas album, you need a christmas album website. Sure it only makes  money once a year but that’s good, it’ll be the only time you have to update it.

What other niches can you cover, do you cover more than one genre? Maybe you need to think about creating and developing satellite sites.

You’ll probably want a separate site for your licensing. You’ll want separate sites or blogs for all your music business activities.

You should “ready, fire, aim,” as they say. Get started, gauge interest, and most importantly, start aging your domian, adding content, developing your concept over the months it will need to mature as an online entity - mainly of course, in the eyes of google.

Start now, grab your niche web property and start developing it. If somethings a dumb idea, get it out of your system. Just like me you might come back to a lot of stuff 2 years later and realise there was something to it, and you’ve still got the web property you established to work with.

Grab your wordpress, blogspot, live journal blogs, load your content up with keyword links and fire it out.

Get decent domains as an investment

decent domains.

Not

www.mattfromkurb.com

but something smart that people are looking for

www.cheapmusiclicensing.com

www.licensedancemusic.com

www.musicindustrybusiness.com

www.makemoneymusicbusiness.com

Last one not so much. As a general rule of thumb in web real estate, a good, searchabe 3 word .com domain can always sell for more than you bought it.

Slap a wordpress blog on it and 10 original non duplicate posts and leave it for a year, that should be worth $US100.

.info’s are good if you’re looking for decent keyphrases but don’t have the perceived value that .com’s do.

Get into article marketing, start at www.ezinearticles.com. Request link exchanges with relevant sites, and join up with our music marketing forum, it’s still free and for one there’s a huge list of do follow blogs you can comment on to get decent one way backlinks.

These seo strategies as well as access to graphic design, myspace promotion,youtube promotion, blog promotion, email list management, website and blog set up and development as well as foundational online music marketing strategy are all available on our packages starting at US$500 for 3 months. email me Matt, kurbpromo@gmail.com

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