Blog Promotion with Music. Marketing. Management. – Outsourcing Online Promotion

by Matt @ Kurb on November 29, 2008

Matt and his team from kurb does online music promotion, youtube video promotion and small business marketing. He blogs on music promotion at Music. Marketing. Management.

Talk to Matt at: kurbpromo@gmail.com

Starting to do really nicely with the outsourcing stuff right now.

Right now I’ve just kicked of a blog promotion campaign for this blog which is going to create cumulative search authority and probably start bringing in a fair few curious readers.

There are just so many basic jobs required in online promotion and marketing that are really just scaling up basic repetitive tasks which can get boring for a creative REAL fast.

I first need to point out that a practical part of building online promotions is the “nesting” – getting settled in your spot with your website and your blog. You don’t want to really swing into full scale internet marketing if you haven’t made the necessary preparations.

Ultimately you want to have a .com domain for your website and your blog hanging off that site at www.yoursite.com/blog. This helps the work you do writing on your blog add to the search authority of your website which is the business end.

It doesn’t matter if you’re on a wordpress site or you’ve got a .info or a local site like .co.nz for new zealand, the work you put in building up blog post content can be shifted and preserved when you move your blog to a .com, but if you’ve put all this work into promoting the www.yourband.info and then you switch over to www.yourband.com . . .

Which is what I did when I moved from

http://kurbpromotion.wordpress.com

to

http://musicmarketingmanagement.com

You’re gonna waste all that effort.

The reality is staying within the wordpress network does get you more traffic short term, but I needed the freedom to develop my blog, and I lost out on a lot of the effort I put into promoting the kurb promotion blog on wordpress, and that blog still brings me more business than this one does. For now.

So this is why we won’t get into outsourcing promotion work on a website or a blog that hasn’t reached it’s final incarnation.  Much like I don’t want to push to far into social media campaigns with bands when their design is unprofessional – that’s where I’m outsourcing designers – but today I’m talking more about outsourcing more mundane stuff that doesn’t require skills such as design work, but is just too boring for most to cope with, and it’s precisely for that reason that these techniques are so successful.

That other band you see yourself as being capable of being like in a years time?

Do you think they or their management spend hours upon hours building links? You think they’re paying someone else to do it – is their management really that smart? Probably not. So give yourself the edge and give me an email. I do online music marketing for bands kurbpromo@gmail.com

I’ve got this blog promotion campaign going now that’s costing me next to nothing. I paid them yesterday, they started work an 2 hours ago, look at them go!

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They’re doing 60 for me. 60 high quality backlinks from top blog directories where users are searching for blogs in their niche I’m definitely running this campaign for all clients who have their final blog set up configured.

If you’re a past client or contact of mine I’ll do a blog promotion deal for you for $US30 /$NZ50

Or of course, that’s included in a 3 month campaign starting at $US500, but I can cut kiwis a discount on that.
So once you have your blog and website set up where you intend it to stay for years to come, and you’ve had someone like me do some basic on page optimisation, and as an artist you’re committed to producing posts, then you can begin promoting your sites. By building links.

Links is the most important thing that Google uses to rank your sites for certain terms.

Masses of links is what you want. I’ve talked about how we build links:

– commenting blogs, particularly “do follow” blogs that pass on link juice. In the http://newmusicmarketing.com forum I provide several extansive lists of do follow blogs that pass on search authority.  Hours if not days of work.

– submitting your site to search engines. Google is the big mama boss search engine that matters. But google also “crawls” all the 1000’s of other little baby search engines and though you’re probably already indexed by Google, being indexed by all these other search engines shows Google you have authority. with 5000+ search engines out there, even cutting and pasting to the top 200 would take again, hours and hours.

– syndicating articles. Using your blog posts and submitting them as free articles that webmasters may publish as long as they use your attributive link is one of themost powerful search based website promotion techniques available. Reposting stuff to wordpress, blogspot, myspace, facebook is one thing,

Also at this point we’re swapping over from promotional tactics that are search based to those that are social based – that is, submitting to article directories and also blog directories as I described in the campaign above, is great for improving search authority but at the same time, a high quality article or blog directory submission is going to add to the search benefits with actual readers who are going to come through the sites where you articles and blogs are being listed and syndciated.

Then you can go one further than I have at this point and submit your RSS feed to RSS directories, which is totally going to maximise the potential to syndicate your content and get links and traffic coming back through that.

So there are powerful and proven strategies to market your website and your blog content but they will bore the life out of you. I just cannot spend hours doing these repetitive submissions.

But outsourcing these jobs to companies who specialise in it, you can get a massive edge on other entertainment brands that just aren’t utilising strong leverage of the digital music environment.

Matt and his team from kurb does online music promotion, youtube video promotion and small business marketing. He blogs on music promotion at Music. Marketing. Management.

Talk to Matt at: kurbpromo@gmail.com

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