Kurb Online Promotion Management Packages - New Music Marketing Artist Community - Music Marketing Management Blog - Youtube Video Promotion
Time to rock some more Music marketing strategies and music management online, y’all!
Sorry, too much hipster runoff for me - hilarious satirical blog especially for all you indie/electro/k rd/ vice reading types . . .
But yall gotta keep your blog updated, because Google likes that. Likes fresh content, and if you’re starting out in the early days, you can get away with being a bit stale and stuffing your keywords like music marketing and music management and online music strategy and stuff.
That’s right, music promotion tips and advice, social media for musicians, all that stuff. yummy yummy keywords.
Once you’ve built your brand, you’ve got something to look after, but when you’re all about pushing the innovative high value propositions and the unique selling point like me, then, well really we’re just leveraging our blog for another way to get paid. Which is a good thing.
Of course I have a whole schedule of stuff I said I’d be rolling out:
- Developing the new music marketing forums
- Producing new videos and an ebook
- Looking into pro email management with aweber
- Also reverbnation launches digi distro at US34.95 p/year with 0% commission!!!
Instead I basically just veered off - zeroing in on the hot money on and getting my youtube video promotion site happening.
Because like any good businessman online we remember cash is king, and it’s the activities that we pursue for short term revenue that ensure our long term survival. I’m working with musicians and kid’s entertainers and local small businesses and online entrepreneurs not only using online tools, using a digital mindset to pursue more innovative offerings and interactions, but really looking at how we can use these opportunities online to really get jogging along in terms of the hot money, the now cash.
So what’s happened is that I’m finally learning to manage my business a little better and things are going really great.
The NZ dollar has dropped which means I’m getting great money overseas and rather than kiwi and also Aussie artist who are in the same boat getting grumpy, it’s time to read the writing on the wall and recognise that I collect half my pay in US$ and that’s sweet money. Focusing on NZ is just completely short sighted.
Leverage your local market where you can for now, but you gotta think like me - you want $US and Euro’s - you want real money! That’s where your focus is for actual cash selling high value digital propositions.
The NZ dollar is not going to get back up soon, so listen to my advice.
But yeah all this frantic operative activity just hasn’t left much time for my blog. I’m actually working on some posts right now talking about the need to get more into video if you’re serious about building an online platform for your music or enterprise, mainly because the value of SEO and google optimisation may be ready to tip soon in favour of the REAL engagement offered by video.
But honestly I feel it’s time for a good hard look at blogging for musicians again, even after only 6 months.
Now that I’m making a decent living and I can now reflect more on that now that it’s more under control and less of a struggle - you really have to weigh up what resources you have at your disposal to leverage for income as soon as possible.
I posted a lot recently about getting more lean and mean in your marketing and monetizing efforts, and it led me to the point of saying - sure - for example, I love writing, I’m fairly good at it, and I love sharing knowledge knowing that it helps to build my brand.
BUT it takes near 6+ hours a week out of my work schedule, and in terms of money now, that crucial capital we need to build in the short term to leverage later on, it’s not paying off.
I’m making more money launching new services and concepts, developing - and most importantly - executing new propositions and ideas. Bu tobviously that’s because not only do I have the knowledge, but I also have the cash behind me now to confidently push into new areas and try new ideas, sniff, sniff, looking for the cash that keeps us alive in it.
Building a music brand is a long term investment. If you’re going to stay alive you’ve got to maintain forward momentum, and burning your self out on non income related projects isn’t sustainable, especially if it’s based around some concept of how it all works, when in terms of the music industry for most, it’s not actually working at all.
This was exactly what I was like in my mid 20’s and a lot of my clients are like now. Burning myself out in the belief that I was “paying my dues”, when I wasn’t actually building my brand at all, not in the way that you can in 2008 leveraging your content and leveraging propositions online to a targeted audience.
But when your product is low value, like recorded copies of your music - a cd, an mp3 or something - then your basically on a long road to get anywhere. You’re rolling on square wheels.
Old style models can still work, except unfortunately MOST musicians are stuck in the past so it’s a competitive market space. Sure, you might make heaps of money from CD’s and touring after the best part of a decade “paying your dues”, or being some labels muppet.
But we want the digital future now. And we need the leverage that cash
So as before, it’s best to keep your blog updated, because google likes it fresh.
And do the same.
Do video’s,do podcasts, do content that engages,
until you can get to where I am, and once considering the value of developing content you can leverage to develop your brand, you can then leverage your brand/knowledge/experience/talent in new ways with new propositions - like I have to make more money, faster and easier.
Kurb Online Promotion Management Packages - New Music Marketing Artist Community - Music Marketing Management Blog - Youtube Video Promotion
Kurb is an online promotion company specializing in digital music marketing and artist management.
Follow our blog at http://musicmarketingmanagement.com for cutting edge web promotion as we launch http://newmusicmarketing.com - the exclusive artist community putting artists in control of their online promotion and revenue management.
Within New Zealand we also provide low cost and hassle free CD DVD duplication and printing as well as poster design print and placement in Auckland.
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