Well I’m just doing another update right now so I’m going to do a special post on the New Music Marketing artist community, so you can reflect on the ways I’m creating value with content and reflect on how you can leverage content to create value.
The New Music Marketing artist community is a place where I can discuss and instruct in greater detail on digital music promotion. There’s 3 main benefits I’m developing with the new music marketing project:
1: Basics - lots of basic information that artists at all levels will need to understand many of the ins and outs of online digital promotion. There are lots of tedious tasks to be carried out if you’re really serious about making money from music online.
2: Secrets - lots of cool secrets. Most recently we did the free facebook money, next up, I’m working on some crazy ass ninja “build your own software” strategies. Usually every couple of months I chance upon juicy online promotion opportunities that I can kick out to my premium community of clients. Having a private area means I can discuss this openly.
This raises an important issue about locating value on the sliding shift. I am not of the school of bloggers that suggests you should just give everything away free and hope it comes back to you in good karma. No no no, you’ve got to draw the line.
It’s about the value you leverage through your proposition. If you CAN sell CD’s, then by all means do! But I’m addressing the need to make the most valuable proposition, and some of the information I have is just way too valuable to be given out free on my blog. That’s my commitment to my clients and my community that they will have access to unique tactics in online digital music promotion.
3: Outsourcing - There are jobs in digital music promotion you’re not going to want to do because they’re technically challenging or, for the most part, just boring as hell. Eventually, Kurb workers will be available in the premium section of the community to directly address the ongoing needs of content providers such as graphic support, aspects of website development, boring search optimisation tasks, digital management tasks, and hopefully more sophisticated operations such as designing software and interactive interfaces.
So here’s a comparison you can use. Look at me again, content IS promotion. Do I need to do a post saying that basically not much is happeing with www.newmusicmarketing.com because I’m trying to get my blog back on track first? Not really, but the fact that I’m creating free published content on my blog around this project is actually putting it out there, and beginning the tasks I need to build activity on this project, sending content out to create online presence through online networks (blog, myspace, facebook, twitter etc.) and search (google)
Now if you’ll remember, part of the concept behind www.newmusicmarketing.com is to illustrate to our clients how we can execute a site that allows content providers to monetize with a premium content membership site.
Get 1000 people paying $5 a month to access your premium content and a premium experience you provide and we’re pretty much in business.
But like your site most likely, www.newmusicmarketing.com is a bit of a lightweight. It’s not very old, there’s not much content and it’s all pretty quiet. Like you, I need to be building content there.
You might not get me. The old kurb site which I worked on for 4 yers has over 80 individual pages of original content. Now that’s starting to be a decent amount of content. Your 5-6 page website that’s a year old is not carrying much weight in terms of it’s online presence through google etc.
This is why we are using blogs, people, and now talking about graduating to forums and membership sites because you’re leveraging digital management platforms to
Firstly: manage content, and pu(bli)sh free content through as promotion.
And THEN: Leverage promotion/attention for cash.
So that’s what I’m doing now. Still working on my ebook and planning my videos, but also - and this is really important, focusing on what I call “the now money” by building up my blog with strong new - free - posts which will create:
1: attention from my existing networks
2: search benefits for my sites from having fresh original content, with backlinking anchor text that also pass on search authority to my websites.
It’ll get people coming back to my blog, and I’ll probably start getting regular online work offers again.
Then, I will be leveraging the attention I get through my blog network, which is what I’m doing right now, to say, hey, in the future, all my most valuable content is only going to be on the www.newmusicmarketing.com site so you should head along there and join up now for free!
I’m serious!
You should sign up, as right now the whole site is still free.
This is how you engage and grow your market:
1: I’m using my blog right now to create attention by pushing out content free
2: I’m using that attention to tell you all the good stuff is going to be in the membership site; Which is also entirely free - for now - which means when you do sign up I get your email, and I’m bringing you into an environment that I have more control over, and, if you become active in my forum, I am able to leverage the content that you create for more promotion and online presence.
Now lets bring this back to you.
You are a channel, and you provide content (your music, blogs, vides, experience etc.) that is leveraged for value by creating attention as well as engaging deeply with a core of fans.
Your blog is a channel by which you are able to distribute content and create attention.
Your pushing out content free through your blog. It’s work to create the content continuously. But even though it’s a drag to be rolling content consistently through your blog channel is a drag, it’s the best way to start on your journey to a career in digital music.
Because from a blog and other networks that you’re using to distribute content, once it begins to grow, you can graduate to more valuable propositions.
You can have your CD and whatever various other projects you have to realise income.
Of course you will manage fan interactions through email management.
But building your own online platform where you can easily manage and develop the distribution of content for attention and value to users that can make increasing amounts of money as you build it over time, then you have a forward looking business model you can grow into the future.
Kurb Online Promotion Management Packages - New Music Marketing Artist Community - Music Marketing Management Blog - Youtube Video Promotion
Kurb is an online promotion company specializing in digital music marketing and artist management.
Follow our blog at http://musicmarketingmanagement.com for cutting edge web promotion as we launch http://newmusicmarketing.com - the exclusive artist community putting artists in control of their online promotion and revenue management.
Within New Zealand we also provide low cost and hassle free CD DVD duplication and printing as well as poster design print and placement in Auckland.
{ 0 comments… add one now }