Have you done your content?
This is my fourth blog post this week so it’s giving my network engine a rev up.
My traffic kinda plateued while I was busy with my tour, but it didn’t drop, and now i’m back on it, it’s growing again. But my old blog was part of the wordpress network; now i’m on my own.
Without a kiwi server!!! This is a serious issue. Your website needs to be where you and your fans are for the sake of google’s incresingly sophisticated geo-targeting.
Adsense is still going at about $2 a day on between 80-120 hits.
Moves on the email management scene. Aweber is the one, we’re going to be doing it. This premium email management solution is going to be available to Kurb clients.
But not until you’ve done your content.
Have you done content this week? Have you?
What have you done? I’ve done four new posts to my blog, four wholely new pages of content, and google knows it’s fresh, and my network knows that I’m posting again, and so they’re interested.
Is content king? I don’t quite know. I’ve read some good articles that make good points either way.
Here’s my point.
What the hell are you going to leverage off if you don’t have content.
And if you don’t have much content, and you’re not producing content regularly than you’re not going to be leeraging much and you’re not going to be leveraging it that often.
Content isn’t about payday. The relationships and the connections you build from leveraging your content is where you’re going towards creating value that people will pay for.
Skilled management there - we got digital mail management on it!
I just got back from tour. I must have been on bloody holiday!
I didn’t really have any new songs or new content to leverage.
How am I going to get paid without leveraging high quality content? No one’s going to buy it are they?
You’re not going to pay to read this.
But I am creating interest in my skills helping musicians with online music promotion. I am building my brand, as well as my authority on google. That’s something again, I’m leveraging for value, y’know what I’m talking about? The point at which there is something that is valuable enough for someone to want to pay decent money for.
DVD duplication pays a lot of the bills around here.
You see it’s not really going to be downloading your song that creates intense value that results in pay day for you.
NOR
Will it be your next blog post. Or youtube thing. It’s how you leverage the attention and engagement you create from them into real propositions that people want to fork out for.
But there’s action going on out there. It’s all been road mapped where the moneys flying fastest, not in the music industry where it’s all scorched earth.
I was thinking about the value of content today. I was looking at this one thing and was like . . . $17 for that piece of crap you gotta be joking. Then I was like woah! $30 off that other thing - it’s only $67! I should get it!!!
What’s the story in it? There’s no way I wanted the crappy thing from the hokey guy! I wanted the wicked thing from the chick who is like, the man! (well you know what I mean!) And I was prepared to pay way more for it!
The hokey guy wasn’t leveraging jack, and the clever chick I already knew was way onto it! And she gets my $67!
So it comes back to this. You’re doing your thing, what say you do get a chance. You do get a step up. How are you going to leverage you opportunites without having a strong digital content presence - from a performer who is aiming to be seen as a professional. As a the hungry up and comer.
When your site is a shambles. I can’t get the information I need about where you are and how to get in touch. How much is it going to cost for us to work together. Is there friction? We don’t want it.
Am I impressed and intrigued when I come to your site? Am I like “What the fuck is this all about?”
Is it a trip just coming to your site?
Can the fans get involved? Should they? Have you given them any reason why they should?
Can I see why I need to get involved with what you’re doing?
Is this coming through in the content? Is there content?
Are you active? Or are you just cool after work on Fridays, and then you go back to being uninspiring?
Stories? What’s the story?
Where is the story? Is it on your blog? On youtube? Are you podcasting? Are you on the facecrack?
Where are you at? Are you locked in the studio? Is it some head trip? Well I wouldn’t know.
We’re not going to know are we? If you don’t have content, and you have new content, and you got no story to tell well there’s not really anythign to see or do, so we may as weel just all go home now.
Except I’m going to have another blog post. And my videos. I have a podcast. It’s music. It’s basically Drum’n Bass, Classic dance music and also lots of New Zealand Electronic Music.
I’m on twitter. Twitter is awesome I think now because y’know what? It’s only interesting for 5 minutes at a time, then you just go back to what you were doing. It’s not like Myspace where you can just disappear for hours without trace.
So we’re living in a digital era, basically. Cultural products are no longer held in strictly physical forms.
It’s not so much what people are getting any more, it’s just that they’re getting it,so you’ve got to have something to give them, infromation and entertainment, philosophy and education, so you can keep them connected, and get smart about leveraging the value of the digital attention economy.
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