Hey just a quick heads up to let you know though I haven’t been writing much recently I have got settled into my new blog over at http://musicmarketingmanagement.com with a few new posts talking about building engagement in case you missed them, and I’ve just rolled out a whole bunch of new articles as I’m on tour for 3 weeks from this weekend.
We’ve got:
The interwebz: I ownz mor ov it:
Time for a little talk about digital relationship management:
http://musicmarketingmanagement.com/2008/08/music-marketing-time-for-a-little-talk/
Getting serious about engagement in online music marketing:
http://musicmarketingmanagement.com/2008/08/online-music-promotion-putting-the-fun-in-funnel/
And in a newer post, I respond to Dubber @ http://newmusicstrategies.com asking “is the album dead?”
And as I mention in this round up post:
A piece on my personal experiences with touring as a musician:
http://musicmarketingmanagement.com/2008/08/doing-the-circuit-touring-with-kurb-digital-promotions/
And this whole issue I’ve struck regarding where your website is actually being hosted in regards to google’s geo targeting, which is a real issue for artists outside the US.
http://musicmarketingmanagement.com/2008/08/local-considerations-for-music-website-hosting/
What else has been happening?
Well I’m away on tour so I’ve actually been working on my own music, which is a rare treat. The point is to at least having some new content with which to engage people while I’m actually there in their faces. The more people I reach, the easier it gets to keep doing the gigs. Check out my post on touring coming up.
http://musicmarketingmanagement.com/2008/08/doing-the-circuit-touring-with-kurb-digital-promotions/
But yes, the big squeeze! Had a huge project on just completed and with the tour coming up, I realised I couldn’t finish my ebook and videos in time to release them before I go away.
The Ebook is going strong but I have to make sure the ideas are easy to understand. With the videos, I am feeling the pressure to try and step up the quality from my last set, so I don’t want to rush that either it’s pretty epic as it is breaking my talk down to 5-6 sub 10 minute clips!
So I’m very much caught in the low tide. Let’s go to the scoreboard:
Myspace quiet. Blogs quiet. Facebook ads turning over, and google adwords not performing effectively.
Also I’ve just recognised a significant factor in relation to google’s geo targeting and your hosting server. This has got to be discussed if musicians are looking to move into serious online revenue. So check this post:
http://musicmarketingmanagement.com/2008/08/local-considerations-for-music-website-hosting/
So basically it was time to man up in the online promotions game, seeing im the expert. And start putting in some hefty muscle work into my marketing.
There’s a lot of link building and keyword optimisation to be done around my premium earner “dvd duplication” and I’ve also gone like a doberman in the trenches at youtube promotion because I’ve recognised the amount of people and the market that exists there and it’s time to start really laser targeting that identified consumer need, so I’ve developed a site just for youtube promo.
This is exactly what I was talking about in earlier posts about engaging niches. A successful long term strategy is going to see you as an artist and content provider developing multiple niche sites around your content and/or brand to personalise the engagement with different types of users/customers and fans.
With my new youtube promotions site, it’s heavily branded, my face is all over it. Which is about engagement. We are human beings. This is psychology. They see my face, my video, my name, my email, my phone number, the level of trust and authority created is far more significant than just a page of relentless persuasive copy.
Meanwhile in india things are working themselves out and things are really looking good . . . it’s much as with as if you had hired me. It just takes a month just to get where you’re at, and I’m happy with the work as we’re smoothing out the kinks.
But with outsourcing, just like software automation and the internet marketing approach that makes my service so unique . . . well it’s kind of like this.
I could be secretive and not mention the techniques I use that give me the edge. That I use software automation, I have workers in other parts of the world, that I associate in clandestine internet marketing circles where I learn from wealthy online entrepreneurs about fundamentals and concepts in making money online.
But it takes a lot of intensive organisation and experience to understand how to use these powerful tools. By all means, go for it, check it out. But this is my full time job and it’s taken since May when I became committed to implementing more effective and dynamic systems with which to offer artists and others the online marketing support they need to start leveraging digital technology for results now.
When I get back it will be time to complete my ebook, my video series, and tune that in with the marketing drive for http://newmusicmarketing.com but I can’t really do that unless the systems are in place so it may be a slow and measured progression.
I have to be hard on myself as an example and say that using gmail is not really a professional standard of email management when you’re looking to build relationships
By letting addresses pile up in my account of got a huge job of constructing some kind of database so that’s obviously an issue we’ll be looking at – how to get email list management right, because the shape of internet marketing right is getting that list into triple figures with free content and then creating leverage.
And did I not build http://newmusicmarketing.com to show you how you could build a membership site and charge at the door? Of course I did. When I get back we’ll be talking about how you can create massive propositions and grow monetisation from your fan base – and of course, administer interactions through email, by building premium membership features into your site.
Easy and cheap. that’s how I do business.
See you guys soon.
Kurb Online Promotion Management Packages - New Music Marketing Artist Community -
Music Marketing Management Blog - Youtube Video Promotion
Kurb is an online promotion company specializing in digital music marketing and artist management.
Follow our blog at http://musicmarketingmanagement.com for cutting edge web promotion as we launch http://newmusicmarketing.com - the exclusive artist community putting artists in control of their online promotion and revenue management.
Within New Zealand we also provide low cost and hassle free CD DVD duplication and printing as well as poster design print and placement in Auckland.
http://www.cd-dvd-duplication.co.nz
http://www.aucklandposters.info
http://www.kurbartistmanagement.info
http://www.newmusicmarketing.com
Kurb Online Promotion Management Packages - New Music Marketing Artist Community -
Music Marketing Management Blog - Youtube Video Promotion
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