David Hooper from http://musicmarketing.com has a new project, the everyday 15 which I’m in tune with because it’s a practical approach and it addresses the reality for most artists that there’s just not the time or the money for this stuff.
Although my suggestions probably wouldn’t be the same as his, the idea of providing artists with a 15 minute daily schedule i think is quite pragmatic and this is what I’ve been thinking about with my new community - providing artists with the most value for the resources they’ve got.
that’s at http://www.everyday15.com
Also check ou http://musicmarketing.com for his excellent series of music biz top ten lists some of which I have posted here.
Today he asked readers to write down 15 promotion strategies and share so seeing as I think about promotion strategies all day it wouldn’t take me 5 minutes to just rattle of the first 15 that jumped into my head
1. adwords campaign
2. blog commenting, backlinking strategy
3. solicit for remix/cover initiative/competition
4. other interactive strategy to integrate user/fan content into musicians primary content
5. think about your genre. if your a band think about quirky covers. If your a producer think about novelty tracks, remixs and collabs. If your in hip hop research lil wayne!
6. post quality tweets, not just links and spammish stuff
7. approach a local industry person - stroke their ego but ask for nothing but advice.
8. pick a political or social issue to champion on your blog
9. Do what David has done here - actively engage and involve by asking for feedback/contributions
10. If they still don’t want to download the single for free keep digging deeper til you find something they do want
11. review more related music on your blog. review both top international and local acts.
12. Really lay into something that you think really sucks on your blog. (hint: not how you not being famous yet sucks)
13. make it easier to FIND the free download! this ones big! Know one wants a free download that they don’t know about
14. Consider a promotional item you may have access to that is valuable but still so cheap you can afford to give it away.
15. make opportunities for your fans to see the “real” you. Even if you make one up. Rock stars are so 20th century.
oh wow there’s debate going now at http://musicmarketing.com on drugs in music!!!
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