Sorry I’ve been so quiet recently people – I’ve got a whole bunch of half finished discussions waiting to be blogged but as well as having a much needed break from work I stopped to examine the nature of all this latest innovation I’ve been involved with.
It really hadn’t sunk in that with just a few original ideas strung together and a bit of applied thought, that I had over the last few weeks have unleashed the power to totally launch my operation to another level, so excitedly . . .
I must re emphasize the value of innovation.
The power of ideas and thought to transform the effectiveness of what you do.
I discussed previously – I think I blogged that didn’t I? – about the nature of innovation – seizing on your strengths and strategising around mitigating your weaknesses to create leverage into the next stage of your operation.
A stage that will create attention and deliver on unparalleled value for your end user.
I can’t be sure in saying that it must be just such an amazing time to be doing new things with content based creative industry or it’s just the simple power of ideas, but ideas are very powerful!!!!
My new plan is not reliant on large capital expenditure. The only intensive task centres around one of my major personal strengths – written communication.
But there is one more point I want to make around creative industry before I disappear again.
I don’t blog for the hell of it.
There’s a lot of discussion going around the net along the lines of “why hasn’t web 2.0 and social media made me a millionaire yet?”
Hasn’t made me a millionaire yet either, but I’m not too worried about that. We all know that traditional “advertising” is dead, that ramming products and brands down others throats isn’t working any more and certainly isn’t working in music.
I blog to create community around my ideas. Trying to cash in immediately is not a successful long term strategy. You establish a voice, you build community, you develop the conversation, you innovate, experiment and split test.
Then maybe you make money.
Standby for more info/hype/chatter/etc. on the new kurb launch.
I think we’ll finish up with some more Seth Godin bought to you by Ignite social media. Can’t have enough Seth Godin.
CPM is a fiction:
Seth tackles the myth of comparing new marketing to traditional advertising with a “cost per thousand” model, by comparing buying an ad in Car & Driver to reach 1,000,000 car enthusiasts in the hopes that you might sell some Shelby Cobra replicas to what new marketers might do:
The New Marketer, on the other hand, happily pays a hundred dollars (two dollars a person) for those clicks from Google. It’s a lot fewer people, of course. In fact, it’s about .005 percent as many. But the power of this medium isn’t “how many,” it’s who. And the “who” are people who have already demonstrated that right now, right this minute, they are focused on this car.
On Marketers Trying to Use Social Media to Interrupt:
At Ignite Social Media, we here a lot from folks who think we’re a cheaper way to blast out messages. We’re not. That’s known as spam, and you can do it yourself on email. But lots of people still want to interrupt the masses with their messages. That’s not what social media marketing is about.
You look at New Marketing in search of cheap ways to interrupt the disinterested. But just because the medium is new doesn’t mean it’s cheap or efficient at doing the old kind of marketing.
Let’s be really clear: The Web is the single worst medium ever devised for interrupting people who don’t want to be interrupted. It costs too much, it takes too long, and it doesn’t work.
On Why (You Believe) Social Media Won’t Work for Your Brand:
When you run a social media agency, you also hear from the skeptics who say, “That won’t work for us.” Or “We’re B2B.” Or “This sounds hard.” Then don’t do it. Certainly someone in your industry will, and they’ll eat your lunch.
It doesn’t particularly matter whether or not you sell records or do recordkeeping, whether you surf the Web or sell surfboards. It’s still the same math. Consumers are in charge. They’re bored. They’re narcissistic. And they certainly don’t have the patience for your meetings or your strategy decks or your clueless CEO.
First one in, doing it right, wins. C’mon in, the water’s fine.
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