Matt Does Marketing in 2014

by Matt @ Kurb on December 26, 2013

I am much more focused on my own music these days than running this operation as a business, but there are still opportunities to share resources, make connections, and take the steps forward to put solid music promotions in place.

I am not taking on clients per say, but I am thinking about cost sharing arrangements, since I am carrying out promotions tasks anyway, there is an opportunity to scale up where others coming to the table have contributions to make to covering the costs of online music promotions, content creation and distribution.

***

Been awhile, right? I decided to come back and do a post on my old blog since I’m making changes again to my business and to what I’m doing with myself.

Yeah so you know how I was saying about CD Duplication and DVD duplication? Yeah well I still do that, it makes me really good money and I don’t actually work that hard. I’m just about ready to hire someone to run the business for me and step away entirely, but you know what?

I would never step away from the music game, because I still just want to write my songs, and while I’m still involved in actual music marketing and management, there’s every reason to try and leverage my skills.

And of course it was a bit sad for me that the CD / DVD thing started going so well because I had to give all of what I was doing here up! It was maybe not making great money but there was still an opportunity for someone younger who loved music to step in and do what I was doing here with my supervision, but it’s a challenging kind of business to be in I suppose.

It’s hard when you’re expected to deliver results, when the clients you deal with have unrealistic expectations of the huge issues they are facing.

Because I am a musician and I actually follow this stuff and I sign my tunes to labels and play gigs and I tour, I understand it, and I still go through all the experiences musicians do, and I understand how hard it is.

It’s so challenging, that there really is no real solution where you simply pay your money and get the promotion you need. It has to be faced that you could be an incredible musician with an amazing vision but if nobody likes what you’re doing then there is no business in it.

There is no profit in the music I do, personally I just enjoy it as a lifestyle choice and I can afford do it that way. You may have accepted, wisely, that you fall into this category, the realists. There may not be a career waiting for you, but that’s not always what it’s about.

I enjoy making music and travelling and interacting with punters at the gigs, I enjoy making videos, I enjoy the community and connection around music. The fact that there are people like me who will operate at a break even point, makes it even harder for the professionals to compete. You may not like it, but that’s the way it is.

At the moment I am working on raising my profile locally because I am not getting plum gigs, I only get decent gigs out of the city, and either, way it’s a lot of work because I am managing logistics and details myself.

You cannot afford to skimp on the highly skilled jobs of management, publicity, and technical execution, such as your studio engineer, for example. Most people cannot afford it full stop and that’s why they aren’t getting anywhere, because they don’t have $10k to play with so that these jobs are done right and you do get decent gigs and you do get media - if you’re of the standard, of course.

These are the high end tasks of music marketing and management that have to be done at a professional level or you will not be regarded as meeting this standard in a sea of wannabe’s.

But their are also the tasks I used to specialize in that still have to be completed, often painstaking and tedious, and sometimes not altogether legitimate.

Websites still have to be built and presented at some kind of professional level or you won’t be taken seriously in the way that someone who does have this will.

And the list goes on - don’t you even have one video giving the people who have tuned into your music a vibe for where you’re coming from, something to make them think, something to catch, that angle that makes you unique?

Is your youtube, facebook, soundcloud, DEAD? I mean look, no one smart is telling you that fake plays and likes and followers will help.

There are even more ways to get suckered these days than there was when I was doing all this stuff, that’s why you want consultants with blogs who front up to give you advice, not shady software guys operating their shady sites, you want guys like me who are experienced in the mean streets of the web, who hang out with dodgy characters looking for the good stuff in the spam game.

Spam still matters, but you need to use it smart. You can’t play the same stupid game they all are. But the steps are slowly being placed and step 1 is that you can’t have your sites looking all dead. You need a shot in the arm before you get started.

Now promotion online almost always requires additional content, and creating that content as well as promoting it effectively, takes hours of slog which is not what you signed up to be a musician for, but unless you’re going to get stuck researching, contacting and following up relevant points of influence, you’re not going to get a foothold.

It can be a full time job, who is even going get this type of work going, building your network sustainably?

This is why I’m here. Artists - like me and you - need promotions services and those services cost money.

Web designers, video editors, little minions scurrying doing publicity tasks, building legitimate web links, circulating, distributing, updating facebook, tumblr, twitter, youtube.

You’re not helping yourself really until your ready to get this wind in your sales, but somebody has to pay for it!

Outsourcing is what I’ve always done and continue to do, I may as well benefit from the good contacts and skills I’ve learned because this is the best competitive edge you can attain, having all - or as many as possible, it’s never straightforward - of these tasks managed by someone else as possible.

You may not be ready to spend $5k on a publicist, I’m certainly not, my music isn’t good enough yet. I am still struggling and building, so we’re in this together, you just have to front up with the cash to benefit from what I’m doing anyway.

So it’s a pretty simple exchange. You pay for the services, and you get the benefit of my strategy, because everything I’m doing, I’m doing for my own music promotion efforts, so one thing you can be sure of is that I believe the investments I choose in spending promotions budgets will have long term benefits and after 7 years doing this I can explain to you exactly why I feel this counts.

But not too much explaining or skyping or anything or you will have to pay me of course because that’s what consulting is.

It’s all about leverage, leverage the net, leverage what you do have, I am promoting music online anyway, I just need to get some more musicians together so I can justify hiring full time outsourcers who become fully involved and engaged with promoting my acts and the few that are involved in this little scheme of mine because it’s not to scale, it’s not a business for me.

I just want to promote my music and get more gigs, I’m going to be doing this anyway.

But promotion and management costs actual money.

It’s the reality that you need $10k to do this properly but I don’t want to spend $10k so what can I do? What can you do? Put our money together to start on all these many many jobs that need to be done to be consider a serious and viable artist in the 21st century.

3-5 people putting in $50 p/week should probably do it. That should employ say 1 full timer - or 2 part timers with different skills, to be constantly beavering away on web content and promotion.

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Soundcloud on Stand Above The Noise

by Matt @ Kurb on December 26, 2013

Have you heard of Soundcloud? I won’t really believe if you say no. Being the leading social platform “for the creators of sound” with other 20 million users by date, there is no doubt Soundcloud has reached you in one form or another.

Soundcloud - Stand Above The Noise

David Noël

It was a sunny (and hot) Summer day in 2011 when the Dotted Music / Stand Above The Noise filming crew (Andrew Apanov and Katya Apanova) conducted an interview with David Noël, a Soundcloud Community Evangelist at the time, in the company’s hip Berlin office.

David, who is now the Vice President Community for Soundcloud, explained what Soundcloud is actually about, talked on the philosophy behind the social network and discussed the modern music industry, technology, and practical ways to build your online following as an artist.

Watch the full 15 mins video below, and refer to the contents section beneath (if you open the video on YouTube, the timecodes will be clickable).

00:00:33 – David Noël introduction
00:00:57 – Soundcloud has done for audio what Flickr has done for photos, YouTube for videos and Twitter for text
00:01:39 – The impact of technology on changes in the music industry
00:02:26 – Hasn’t the value of music decreased?
00:02:51 – Looking into the industry of music instruments and comparing casual music creation to gaming
00:04:12 – Just like in ecommerce, there are many business models in music
00:05:39 – Tech services give artists a new playground of building relationships with fans
00:06:09 – Comparing “old-school” marketing to marketing on Twitter
00:07:24 – The three key concepts behind Soundcloud
00:08:31 – Bringing the conversation inside the context of a track
00:09:34 – CASE STUDY: A promotion run by a classical composer Oliver Sadie
00:11:16 – What makes Soundcloud special
00:12:02 – CASE STUDY: How “the voice of Reddit” used Soundcloud
00:13:03 – How to promote yourself on Soundcloud: it’s the same as in a real life
00:14:00 – It’s not about the amount of followers

Click here to share a link to this interview.

More Stand Above The Noise News

We will be releasing a new interview in the #SAtN series each two weeks, and if you don’t want to miss the next issue AND want watch it live, then sign up at standabovethenoise.com

The attendees of the live premieres can comment on an interview while it is being aired, and once the video ends we discuss the covered topics with special invited guests.

We premiered the Soundcloud interview with Sam Agini this exact way yesterday, and it went really well. The recordings of the sessions are not made available afterwards though, so please don’t miss the next show.

Also, if you want to support the project and never miss a new issue, subscribe to the Dotted Music YouTube Channel!

***

Over a year ago I got an email from Andrew over at dotted music, saying he had been following my blog when it was active and that he was producing a series of interviews he had collected with online music people in the know and was interested in knowing if I would be into republishing this content.

This is just basic networking stuff, but I really felt that music marketing and my blog was not a priority for me at that stage, since my cd/dvd duplication and poster printing services were doing so well. But as I’ve said I would hate to see the platform I’d created here go to waste especially as I was and am still involved in music.

Since he was obviously out there doing it and I wasn’t posting on my blog, I felt I should run his piece just because he’d made the effort to contact me.

Just took me awhile to get around to it, I’m a bit like that - I always do what I say I will - just as long as you’ve got the time to wait around haha :)

But also andrew and I have both been involved in the drum and bass scene although on other sides of the world, but andrew is also based over in eastern europe where I’ve had the most traction for my music in that very specific niche, so definitely thought he would be a good contact to have if things started to pick up for me in future - fingers crossed!

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CD DVD Duplication Website Warriors

by Matt @ Kurb on March 30, 2012

Still not dead, no way! You know they say these little round discs are on the way out but that’s basically all I’ve been doing for the last 2 months, doing CD and DVD duplication - would you believe it?


I can barely do anything else, let alone get my own music going, so it’s not likely I’ll be doing any music marketing soon to be honest, but I did build up a really good blog here, and I didn’t plan to spend the rest of my life making CD’s and DVD’s, I’m still wanting to make a go of my music, and by that I mean connect to people!

What do you want to do with your music? I’m ALWAYS BUSY MAKING CD’S AND DVD’S for bands and all kinds of stuff, it really took off and so that’s all I do now. So I don’t have time to do much with my music, which is a bummer, because now my music comes out on various low level labels, so all I have to do is get people to buy it!

Because I do really well making CD’s and DVD’s because I’m real good with the whole internet marketing thing, I didn’t really think it was the best move for me to go touting my music marketing packages when I still wasn’t really delivering with real solid results for musicians, I thought it was best I went away and focus on creating my own campaigns for my music and learning, and then seeing if this created a better quality service I could offer.

I wanted to work with designers to create websites that not only looked good, but actually worked as a platform to serve up content that engaged visitors to the point of creating high fan conversion.

Anyway, I wrote a bunch of stuff on my artist blog about plans for my website which you can pick up some stuff from maybe.

MY WEBSITE

I got this image in a dream of a website with videos down the right hand side, that you could scroll down. That kind of describes how we see the media page.

How do we deal with the idea that once the home page is finished, we send advertising there, but . . . well, it’s still not finished. Because we need to start again! We need to then go about making it better again, sending the current design off to be somewhere else and rehauling the front page with new, and grander intent.

The super concept is that you design new front pages etc, and then send them off to somewhere else for another job so you don’t get uniformity on your website, but you do get some quite striking designs that are pretty interesting, even though there’s not so much continuity, but I’m sure we can get to that once the 6 main pages have been done and we’ve had practice rolling out a random new landing page just for a particular campaign.

I guess this is the thing with websites, it’s really just a really strong image, and then some stuff to interact with that’s going to . . . well you’re going to click off to somewhere else, but if you liked the picture, and the music and the video you saw, then cool.

The thing I’m working on now is the home page, but it’s not specifically a landing page. My strategy is to roll out regular ad campaigns with tailored landing pages with basic elements specific to the campaign:

large video
large photo
relevant blurb
buy links
sign up form
social media connection
download relevant free download
soundcloud
menu/nav

so effectively, there are many portals into the site, home just serves as a home page for the sake of convention.

We have to go step by step over the blog, music, archive, media and enquiries, our secondary pages so that they serve their purpose.

At the moment I just want to get my front page looking acceptable so I can begin advertising it, and get that going, but soon enough I will want to have a template going for my new landing pages. In fact that’s what the new design will be, it’s not to be a home page it’s to be the landing page.

So much like our music videos, we’re going forward and back. We’re going forward to new campaign pages that relate to new campaign concepts, but we’re going backwards saying well we need the music page, media, inquiries, archive.

Basically you’re then just using advertising and whatever other promotion to funnel people through this landing page, and it’s good for fans and newbies because it’s all new, but works to a format.

You’re basically just funnelling them through to either buying or downloading music, going to check out the blog, or the site or videos, more content, deeper content, social media, or you’re actually getting them on your mailing list. Basically you’re plugging them into content channels. Then you have to provide the content. And that’s why I write this blog, basically, to practice providing content constantly, not going 48 hours without posting something.

Understanding what a core audience wants to hear. Writing in a way that frames your whole brand into a message that people can connect with. That’s why I write this blog to work out how the hell to be interesting!

The website is only a portal, an interesting frame, by which to represent the artist’s message. This is the whole idea, I’m no longer worried about my website making me look like I’m some kind of amateur, so I begin the advertising. I move closer to where I’m focused solely on artistic content, because my site is prepared to present that content to an audience, so with the delivery platforms in place all I have to do is write new songs, put up new videos, write, and cut that writing down into newsletters and tweets and updates that are actually interesting.

I’ll still blog about boring crap, but blogging and the archives out the back all about what I did in 2004, well that for the handful of crazed fans and befuddled individuals who come to the site looking for archaeological evidence.

WEBSITE CONSTRUCTION DETAILS:

We have to go step by step over the blog, music, archive, media and enquiries to choose the lay out. But the sign up need only be on the landing, home and blog pages. The fact is once our front page is done, the landing pages are all that matter, old songs don’t matter so much as new songs, and each landing page represents a new something to check out.

The thing is, the landing page and the campaign can just stay there, if it’s not happening, oh well, but maybe some campaigns will continue to work, each ad is linked to each landing page so it’s very targeted. in 5 years we could have 50 of them, $1 a week each bringing 500 random people in on some peculiar vibe, you’re only trying to build up 100 people who are totally into what you’re doing, and it’s on.

SO back to those secondary pages:

It’s not pretty, it probably not something I should go on about on my artist blog but here goes:

The media page has:

3 vids, 1 main vid and 2 others, and links to a vid archive
ready download press pack
menu of links to slideshow options
images archive
design archive

so it’s videos dominating down the right hand, and slideshow images, like a flicker app down below, you need to download the press pack but also have like a 300 word bio there (bigger bios in press pack)

this has tertiary pages: design and images (photos), i may have my own design portfolio thing set up with its own url?

music page has:

- soundcloud and players big
- buy links
- featured download/latest release
- download archive
- full music archive

The music page is to get people to buy new music, download free music, and browse old music.

enquiries page has

enquiries video,
terms pricing for hiring, contact details
social proof
more a slimmed down slicked back business presentation

the archives pages has

The archives will need a bit more thought in order to have a music archive, a video archive, images archive, and then it all comes together in a master archive that links it all. You start with content, and then you start to add archival entries that group together certain content chronologically or thematically.

Then you have a menu of those entries, which you start to string together on a timeline. It would be cool if you could switch, show a chronological timeline, and you can turn off and on music, video, images, gigs, etc. it’s going to be hard to organise that information and it will most likely take me years, so I’ve got time to make a plan. In the meantime I’ll be adding songs and videos and when I’m tempted to make my first entry in regards to a connection of a group of content, I’ll take it from there.

Sweet got a plan.

What I haven’t I covered? Games? Apps? That’s all for later on, but you’re talking about being hyper functional, having 100-1000 leaning on you for a connection to some kind of knowledge or experience. How do you provide that, or are you trying too hard to be an entertainment supersystem when really you want to focus on being a music dispensary?

You want 50 people in brazil, 50 people in east europe, 50 people in auckland to be excited about your next gig. You want 200 people who’ll buy your single even if they aren’t that into it, because they’re fans. This is more valuable than the 5000 people who know your name because they saw your song on a mix.

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Same Old Music Marketing Tips

by Matt @ Kurb on December 20, 2011


Hi it’s matt, I don’t really do music marketing any more, but I do still write about loosely related themes here. I mainly just do CD DVD replication and online video production now. So you can talk to me about your CD replication and music video production and I’ll throw music marketing in the deal free!

kurbpromo@gmail.com

Somebody sent this article unsolicited to my email so I guess that must have wanted me to post it to my blog so I can get more hits without having to write anything.

How thoughtful of them!


It’s not a bad article, just the same old stuff I mean I’ve spent years telling bands they need to use social media and have a blog so if you don’t get that by now, probably no helping you unless your music is brilliantly good and you have actual raw talent.

Most people have some talent, and they need marketing and social media and blogs just to make up the difference, and hey y’know what? That’s okay.

The problem arises that these musicians are even less talented at marketing and communications then they are at making music, and they have no ideas about how to be interesting and edgy.

That’s another reason why I quit music marketing, I can help you do social media and blogs and give you that shot in the arm, but if you’re already boring people to death with lame old news stuff then I can’t help you.

I can write stuff that is interesting and be interesting, but most people can’t afford that, paying me thousands of dollars to be interesting for you. So musicians would pay me $500 and I’d set this stuff up and then they’d proceed not to use it, or use it so gingerly and tentatively that it was almost pointless.

Maybe you need to think of an idea that will actually get people interested in your music. I want to release and album of all the best songs I wrote before 2009, I already know it will be free, but why are people even going to want it? I’m not even thinking about releasing this album until I think of some gimmick that’s going to get people interested.

Maybe if I do enough dumb videos on youtube then they’ll want to hear my music? Who knows - point is, a blog and social media isn’t worth jack if you’re boring and you’ve got no one working to create this image that you are actually cool. Are you inspiring in any way? Is there some aspect of existence that you fully embody and represent, are you alienating people? Or are you just same annoying musician guy harassing people to buy your stuff and come to your gigs, oh it’s so boring!

Something to think about as you check out this article so thoughtfully contributed by random people spamming me.

6 tips musicians can utilize when marketing their band on a tight budget

Many musicians become stressed out when it comes to creating a valuable music marketing plan, especially while promoting on a tight budget. Not only does marketing involve a great amount of time, effort, and hard-work, but it can quickly become extremely expensive. Most commonly, artists usually don’t have marketing finances to splurge on; your key focus may be on producing great quality music for your fans. Here are some music marketing tips for artists to exploit while upholding a budget.

1. Take advantage of social media outlets
Social media platforms are marketing tools that every musician should take advantage of. The two essential benefits that social media marketing brings to the table is the fact that it’s free and can reach a mass audience. You can use websites such as: Facebook, Twitter, Myspace, YouTube, ReverbNation, and so on. These social media networks can help build your bands awareness and can also assist with connecting among fans. By connecting and building relationships with fans, this allows you to communicate which is an important factor when promoting your band.

Upload new songs to your page and keep it entertaining. Keep your fans updated when shows are coming up and also when new songs will be released. Posting funny and interesting stories while touring on the road, or traveling to shows will keep fans on their feet and amused. Social media platforms allow individuals to upload photos, so by submitting images onto your pages, this will become appealing to viewers and will keep them coming back for more. Another piece of advice is when individuals comment on your posts/songs/photos, make sure to comment back and make it personal.

2. Create a blog site for your band
Blogging is a great way to create an image and express yourself as a band. Most blog sites are free, which once again is a benefit for your pocket. This is a fast and easy alternative to get your bands name out on the web throughout the online presence. Blogging is an excellent and fun technique to use. You can write about crazy and interesting occurrences that happened during shows, recordings, and trips. You can utilize this tool by sharing background information about your band, and by expressing your thoughts and opinions as well. Be passionate about your writing because fans and followers will be reading your content, and hopefully exiting your page with a good notion.

3. Maintain and build relationships with fans
Maintaining personal relationships with fans is the most vital aspect in the marketing world. Connecting with fans is important because the more you build a connection, the more love and support you will receive from them. If a fan is totally feeling your band, and you build a relationship with them through social media or blogging sites, your fans will sincerely feel connected with you. Where else but online can you connect with thousands of fans at once? Fans will become loyal to your band and express their delight through word-of-mouth to friends and family if you maintain friendly relationships. This will not only lead to a positive image, but loyalty will increase awareness as well.

4. Make certain contact information is present on all sites/e-mails
Artists should always double check and make sure that their contact information is listed on all e-mails and web pages. This is the most inexpensive, yet the most common marketing mistake that I have seen artists make. Whether you are trying to book an open microphone (mic) slot at a local café, or a search for an open concert/event listing, make sure the respondent can contact you. Also, this goes for websites too. If you are creating a Facebook, Twitter, or company website, be positive that you list all contact information so individuals can get in touch with you with questions and opportunities. Include information like: band name, e-mail, telephone number, potential address and all links to social media sites.

5. Attend and play at local shows
Attending and performing at local shows may be the priciest out of the 6 marketing tips, but this suggestion will leave you with the most experience. Some shows may even be free to attend which is a huge advantage while on a budget. You can bring flyers or download cards with you to hand out to individuals who seem interested in your band. Attending shows can also help you build relationships with potential fans, which is extremely valuable for artists. By being on the other side of the picture and performing, this may be the most influential marketing tools to take advantage of. Sign up and offer to perform at open mic nights, or even offer to be the opening band at a local concert. Although, you may not be paid as much as you would like, this can build a great image for your band and people can enjoy your live tunes. Focus of making an excellent impression and really “wowing” the audience!

6. Distribute download cards
Instead of distributing business cards for promoting your band, hand out download cards as a different and more interesting alternative. Download cards allow artists to promote and advertise bands with the ability to host albums and demos. Be creative when designing your download card. Design these business-sized cards with full color and visuals to catch fans attention. These cards have codes located to either the front or back that fans can use to download your music.

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Crazy Funny Marketing Video On Youtube

by Matt @ Kurb on December 18, 2011

Hey everybody just checking in.


You know the drill, I’m really only doing CD DVD Duplication because that’s where I’m making a nice amount of money, but I still write here because heaps of people still come by this blog even though I don’t write so often, it’s still by far my most popular blog.

I’m actually doing some other stuff now, I’m really pushing my pirate birthday entertainment business, I started it as an example of how entertainers can make money on the side, but once again, one of my side projects has taken off and stolen the show!

Not only do pirate birthdays pay well, but it’s such a great thing to do - it’s a lot of fun and not really lots of stress like dealing with a band’s music marketing campaign!

Also parents have no worries about spending money on their kids, they don’t think twice, so a pretty smooth ride for me there. Of course I’m still using the internet to market my businesses and I’m trying to get more creative and fun with it, it seriously is a thin line, a lot of fun things won’t make any money and a lot of boring stuff can be profitable, I’ve only got the luxury of playing with it because I’m doing pretty well.

So I still stop by and mention a few things I’m up to here, but I don;t really see the point in doing up the place. I always said that I would make my music marketing blog nice for once, but I don’t really care, as long as I can blog a little bit now and again, I mean let’s face it, more people come here than to my artist blog.

But today I just wanted to say that I’m trying to have more fun and do more crazy stuff with my business because it gets boring otherwise. If it’s boring and you’re not really expressing yourself creatively, you get sick of it and that’s no good, because you have to keep your own motivation up in order to keep doing what has to be done, all the work and such.

So I did this crazy marketing video, I don’t really care about whether people think I’m a good businessman, I do fine, I’m not trying to impress anyone, I’m just being crazy, because I need to express myself.

Maybe

Somebody already put a dislike on it! How rude. If you put stuff on youtube you have to realise a lot of people will be mean about it but y’know, I’m deadly serious that real professionals don’t care what all the armchair critics say.

They simply don’t care. People being mean aren’t going to stop me doing stupid videos. I’ve already got lots of work but if people start deciding they want me to do stupid videos for them, then I’m happy to charge $500 or whatever I can get away with.

Remember woody allen said that 80% of success is just showing up. I’m showing up with a stupid video, but at least I’m showing up. The important thing is that it’s no big deal to me if no one likes it, I just have to work a bit harder.

Have you even decided who what you’re doing is for?

I’m just having fun and trying to do something that I think is different, I’m not going to be heartbroken if no one likes my stupid videos. Just might end up trying something else.

You’ve always got to ask who you’re doing it for and why.

I’d rather have fun and “do me” if people think I’m nuts then well, hey. But if I wanted to make more money and actually get people to do marketing with me, I would probably think it through and do something that wasn’t just for laughs.

No one really likes my music that much but I still have fun writing that. I’ve actually got my first good song coming out soon which means as ever, I’ll be back and marketing my own music seriously, that would be something to write about here, right?

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CD Replication and Youtube Pirate Adventures

by Matt @ Kurb on November 22, 2011

HI IT’S ME MATT WE USED TO DO MUSIC MARKETING, NOW I MAINLY DO CD REPLICATION AND DVD REPLICATION BECAUSE IT’S EASIER TO MAKE MORE MONEY THAT WAY! I CAN DO GREAT DEALS AND I PRETTY MUCH THROW THE MARKETING STUFF IN FREE.


YES - I ship CD’s and DVD’s worldwide, that’s what I do! And some music marketing, too!

You may not be getting the rock bottom best deal, but it won’t be too far off it, and let’s face it - plenty of people can make your CD but I don’t see any of them offering to help you sell it, like me.

What do you want? A website? A video, an ad campaign? If you do your CD or DVD with me then we can talk about that, work something out.

EMAIL: kurbpromo@gmail.com

Anyway, so I am always on the trail of some more cash to put into my bank account.

I started off back in the day spamming myspace which was a great gig to get me started.I was already putting posters up for gigs around town but I had no idea that printing CD’s on my crappy cd printer would end up with me now, years later, making pretty sweet money doing cheap cd replication deals, producing 100’s and 1000’s of cd pressings a week.

I also started dressing up as a pirate - since I started this blog - because I wanted to show people how you could make money from entertainment in a way that met people’s needs, so that you could support your passion. I wanted to be a big DJ, but as it turns out, people preferred me being a pirate.

But if that starts to take off for me, well then hey. I’d rather be a rich pirate than a poor DJ.

But this blog is now about me writing about basically being a pirate, being a DJ, doing CD replication whatever, basically - not going broke. Staying creative, and staying solvent using the online environment. It’s about managing and marketing creativity.

Blogging is all I do now for my marketing, and this is one of my most popular blogs, even though I don’t really offer too much fresh music marketing advice.

I just talk from my angle as a creative person who makes money from using the internet to market services that are either creative or for creative people to promote their content - like cd replication.

Some people just don’t get it. If you don’t get it what can I say? Just get a blog. Give it a good name - not a cool name - a name like “music marketing management” that tells you what the blog is about.

I did a lot of link building and I also spent thousands of dollars on advertising but I’m past that now, I don’t really need it to get enough business to stay busy - but the point I’m making is that if I hadn’t put that effort in, who’s to say I wouldn’t be cruising now?

If you’re just relying on your songs being good, then they had better be insanely good. 99% of you aren’t that good, you’re still developing.

As I said, I was never a crash hot DJ, it turns I’m better at organising cd replication woth music marketing packages and dressing up as a pirate.

There’s not a lot of difference between being a pirate and a musician.

I mainly do kids pirate birthday performances but I’m working on a bigger gigs, I’m doing a extended appearance at a market day and I want to work up to doing school shows. Meanwhile, doing pirate youtube videos hoping to get some partnership coin by churning them out.

Then you get this loop, the more your videos get seen, the more exposure for your perfromances. The more you get booked to perform, the more people get a real connection to you they can follow on youtube while you keep your channel updated.

I was going to build a set, and have a pirate ship and everything, you’ve got to go all in unless you’re completely convinced you’re in that 1% of artists who have enough talent not to need bells and whistles and gimmicks and all the rest.

I could approach various entertainment venues, tourist spots, attractions if they would want me around, especially when I’ve got marketing plans and resources all in place. And of course there’s DVD replication so I can sweeten the deal by throwing in product. Of course every DVD will also be an ad for whatever services I can offer.

I mean sure I can do birthdays and shows, but I can do skype stuff, I can do special youtube videos on request, if you don’t offer it, people won’t consider it!

Of course I can push stuff on my website, there’ll be advertising and links/partnerships with companies selling all kinds of supplies for pirate parties and such.

What’s the secret? Give people something they want, connect things people want with what you can give them, where you can turn a buck. Of course my online skills help me out - doing the link building, the advertising, but most importantly - the blogging, relentlessly!

But if my online marketing skills weren’t connected to something people really wanted and had an established interest in, it wouldn’t work.

Kurb Promotions offer a comprehensive service covering all aspects of online artist management and music marketing, just so we can sell you cd replication, basically.

includes:

video promotion on youtbe

web + graphic design

ppc management

blog promotion

Social Media Marketing

Professional Fan Management

Email: kurbpromo@gmail.com . . Or read more

music marketing strategies

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Music Related Online Marketing and Management Skills

by Matt @ Kurb on November 19, 2011

If you want to talk to me about a deal for cd replication and music marketing starting around $2000 or would like to come and train with me so you can learn something and take over some of the jobs in online music promotions I don’t want to do - either way -

KURBPROMO@GMAIL.COM


It’s a good thing I called my blog “music marketing management” because it covers a lot of stuff. We did cover a lot of stuff that’s still relevant, I’m still doing music, I’m still managing business and marketing for that business.

I like to post on this blog because this is my only blog that’s kind of taken off. When I saw this blog take off, I just figured I just needed to post relentlessly on my other blogs and everything would come together, but it doesn’t always work out like that in blogging.

But once you find something that works, just go with it. That fact that I have found things to go with is really enough.

I often come back to blogging because I always say that it’s still the best thing you can do to promote your music in the 30 minutes.

You can have advertising but it takes a bit of sorting out to make it work really well. It’s one thing I’m good at, you can give me $200 to do your basic campaign it will be well worth it - unless your website is really bad.

But I’m so good, I don’t even spend money advertising any more, I just blog, I’ve been doing it for so long, google loves it, and sends heaps of people along who want cd replication, and printing posters for their gigs and all that kind of stuff I make money off, so I don’t tend to stress myself out doing music marketing campaigns or other kinds of marketing stuff where it’s more stressful for me than the money is really worth.

It would be great to find some reliable people to learn the ropes but I want people who take the opportunity seriously, you bring me results, you’ll get work with me doing marketing online and working with musicians, I don’t care what you say you can do.

But if I wanted to manage and I wanted to say how I would push this forward if I could - if maybe there were people out there willing to come in and help and learn something maybe?

. . . well what I do know is we need much better website presentation before we can break out with video and music content. But when the platform is established, that’s when we have to step our blogging up to the level of doing one or more strong newsletters.

Advertising can be your first level of engagement

Video and music, the second level

And third tight newsletter content, once you’ve got fans engaged on that level, they’re fans. They are primed to be activated.

So strong video content and search engine results, advertising, brings fans to the site where you are trying to convince them to download or watch/stream more stuff, connect on social media and sign up for email updates. Once you have got them hooked, connected and on updates, you just need to keep the primary content coming out and blowing them away, while blogs and newsletters become sly tools to encourage revenue in a hundred and one smart ways.

It really seems simple. Once the website is up, you just supply awesome video and music to the front page by way of youtube and music players, then once you’re up to date there, fire of an update, post a blog or work on collating a newsletter depending on what you have material for. As you content becomes more mature, your website must be more mature, as your content becomes more mature, the more you can develop your social networks, blogs and sites for income.

Okay let’s try that again - music marketing and promotions diary, just like the good old days, working day in and day out with artists and the nitty gritty of what exactly we’re doing with our clients right now.

Adwords, Youtube, Branding and Blogging it’s pretty straightforward, it’s just a lot of work why not stick around read some, maybe pick up something.

If you want to talk to me about a deal for cd replication and music marketing starting around $2000 or would like to come and train with me so you can take over some of the jobs I don’t want to do - either way -

KURBPROMO@GMAIL.COM

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I’ve got a tonne of old posts around here I never finished, y’know, there might be some tid bits of interest to pick over, but really we just want to keep it moving around here, we still get 200 visitors most days here so why not keep posting! I got nothing to lose, I’m not really doing music marketing any more, I make enough money from cd duplication without having to think too hard, and I also offer really competitive cd dvd replication to any body anywhere in the world, and I throw in my marketng services to sweeten the deal, so if I mention that at least it’s not a total dead loss for me.

Today we’re posting a top secret exclusive online music marketing campaign strategy from a super professional music PR agency so you know what you can get for $5000. How fancy.


First though the obligatory bit where I shout about all the things you won’t get out of me now - but cd replication and dvd replication.

Hi it’s Matt from Kurb here, we’re still NOT kicking off big music marketing campaigns for artists and what’s more, here in New Zealand, we’re providing international artists based overseas with exceptional value . . . (if they order cd replication or dvd replication as well)

The big publicists and music marketing guys in LA, New York, London etc. - they don’t know anything I don’t know, they just charge a whole lot more!

You got to accept a music marketing campaign is going to cost some money. You can’t build a career or a music busines with $500, but $500 will take you a lot further with us then it will anywhere else, or let’s say $1000, because I changed my mind.

But if you order CD replication or DVD replication, then for just $250 a month, with a comprehensive range of services, you get 12 hours of work, that’s value you won’t get in the states or europe, we provide the full range of services you’re likely to need.

That’s sounds promising doesn’t it? Well let’s just say we have some pretty good stuff to help you if you order cd replication through me. I know a tonne of stuff, I’m on 6 figures, I’m not an idiot.

All you have to do is contact me at:

kurbpromo@gmail.com

and we can start talking about the musc marketing campaign we can put together for you. I’m interested in hearing from musicians who’ve got ideas and something to offer.

We do - website design, graphic design, social media marketing, search engine ranking, youtube promotion, video production, copywriting and blog management, ad campaigns with free credit, and email list management and set up! All the strategy, the content, all the marketing!

we’re even doing publicity now because we may not be hotshot publicists - but at least we do the job at a reasonable price!

Now what’s all this then? Well it’s a list of all kinds of stuff for a publicity and promotins campaign for an artist. This is the kind of thing that starts off around $5k and when I looked at this once upon a time I though well, all we need to do is work out how to do it cheaper.

The thing about all of this though is that their system is probably built around making whiney artists happy, with all kinds of reports and stupid feedback designed to make it look like they did all kinds of stuff when they took your money.

I HATE THAT PART OF THE JOB. That was always the worst, telling the artist to leave me alone and stop badgering me while I tried to come up with an idea for them that worked.

And what’s missing from this grand online music marketing and music publicity plan?

Ideas. They talk about blogs and youtube clips which is bloody brilliant.

What kind of  blogs and mystery youtube clips, what about? Who comes up with the ideas? Are they good ideas or just the same thing you did for the last guy? See I started to realise that you needed good ideas and good execution to make this stuff work, and guess what? That ends up costing $5000 and usually more, especially if you want me to run around organising it.

“digital footprint?” so 2010.

All this talk which just means “we’ll set up your myspace for you”. Come on!

But seriously, the strategy here is sound, but there’s no detail of the tactics. To me you can’t rock twitter, you can;t rock facebook, and blogs and have a sweet tumblr or whatever it is these days if you don’t actually have ideas.

If I have an idea I have to be honest, I’m not giving it to you for $250 a month while you whinge at me “is it working yet? is it working yet?  am i famous yet?”

Anyway check out the lay out for your average fancy pants social media and online music marketing campaign. Educate and advise your footprint!

goal: create & manage digital footprint & brand across the internet

Includes:
Digital Footprint (creation, maintenance and associated digital marketing), Footprint Managment, Social Network Integration, Mobile Phone Integration, Ease of Use (enter data in one place), Social Media Advisement & Implementation,  Education, Blog Campaign

Digital Asset & Footprint Assessments, Creation, Maintenance

  • facebook
    • page makeover
    • maintain the page
    • 1,000 fans by July 13
  • twitter
    • use it like a news feed
  • youtube
    • mystery clips
    • small doses
    • build the mystery
  • blog
    • create
    • educate on how to use
    • help strategize posts
  • maintenance
  • monthly reports
  • education of how to use
  • unlimited consulting for duration of project

Blog Campaign

  • pitch to bloggers
  • followups w/ reports
  • mp3s, reviews

Month 1: Focus on Creation & implementation
Month 2: Focus on Blog Campaign & New Release, social network BIG push, grow audience, 1,000 fans
Month 3: Focus on Marketing, link exchanges, blogger outreach and education

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Need To Make Money From Music?

by Matt @ Kurb on October 17, 2011

Hi it’s Matt, I just mainly do CD DVD replication now, that’s where I make nice good stress free money, I can send you CD’s and DVD’s anywhere in the world for a competitive price, and I do free online music marketing as part of the deal - email: kurbpromo@gmail.com - funny thing though, heaps of people still come to this blog! so I gotta keep writing about music business online . . . in all my increasingly cynical abandon!

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We’re making tings different around here that’s for sure. Change is such a slow process it’s somewhat hard for our brain to understand it’s nuances, it’s easy to make sweeping statements - it’s going to b like this - for everybody!

That just doesn’t work any more, that’s where solid business principals come into play, if you can find the audience to support you, you can make it work. But you know that’s not going to be easy.

How can your music make money? It’s a good question and one I would particularly like the answer to as I would much rather be making enough money from being an awesome artist than just being a marketing guy in the background, so you should think I would know what to do.

Well the first thing is I wouldn’t be that crazy about trying to sell a lot of music. People don’t want to buy music, so why stop them getting it? Oh, because you’ll lose money? How much exactly are you losing right now because people are downloading your music?

Probably a whole lot less than what you would be making if a million people had downloaded your songs free and were all over the net raving about your cool music.

But how does that work? Well I would give my music away free in the hope that once I had a following I could try and pull off some really crazy internet ideas to get the fans I already had building more fans. You need a lot of fans to become a star and nothings changed since the old days in that respect, you can’t expect to be a good business proposition if at least a million people haven’t heard of you, not if you really want to start acting like you’re somebody who doesn’t worry about where the next pay check is coming from because you’re a rock star.

That’s where people like me - and their aren’t many of them you can get for only $250 per month - come in because not only to I have all the means and resources at my disposal to build your online marketing platform and an online business model, but I also work with artists closely to create powerful ideas that will make fans take action and spread the word. That’s what you need to be happening, that’s what you need to make happen, you need not only strong music and strong ideas for actually reaching people who are your fans, but you need strong marketing strategies and execution in place to

You’re only going to get so far hammering away and/or trying to game the system, I know all about that stuff - you can only use this as a kick start before you’re going to come under a lot wider scrutiny and if your material isn’t up to scratch, if your whole presence is this contrived and fabricated, people you’re desperately trying to sell yourself to will see through it.

It’s 2011, people know what’s up and they see through your cheap efforts. But if they see through your cheap efforts and see real heart, that’s all you need.

“Real Heart” is not about showing you won’t it the most, it’s about showing your a real person, being relatable. People want something relatable in a confusing world. An artist that “gets it”.

How do you create that, how to paint that pictures, bottle that essence?

That’s what I’m saying here, you can give me $600 to do some work on your marketing spread out over 3 months, but do you think that will really make a difference? If a $600 campaign worked I’m sure everyone would be doing it.

If a $600 campaign gives you everything you need - a website, a blog, a newsletter, a social media presence, a video, an ad campaign , a publicity campaign that actually speaks for who you are as an artist then a $600 campaign is fine.

But those things cost a lot more than $600.

It does depend on what you’re trying to achieve - a lot of my effort has gone into building my cd / dvd duplication and replication services business which is now where I make most of my money. That didn’t need a lot of content to become successful because I am marketing a very specific service.

As long as the price was very competitive, and the service good, then it would grow on the back of charmless brute force online marketing techniques such as Search engine optimization and search engine marketing such as adwords, I’m pretty good at that and it’s a great way to push into the market with a competitive product.

Also this blogging I do is very brute force, because I’m sure no one who is as eloquent as I am when it comes to writing trashy throw away blogs has as much time to do so.

Between advertising and blogging, hat’s how I end up doing doing so well in CD DVD duplication.

But more creative endeavours are a different story, you need people buying into what you’re selling by agreeing that you’re demonstrating creative talent that would be of significant value to them.

Music promotion bloggers have been talking about attention economies for years now, an it’s all still true, if not truer, it’s just you’ve got to work at scale. It means just like Lefsetz says, you have to be focused on raising the talent level, and to do that you can’t afford to worry about online promotion, you need to be focused on your talent.

That’s why you give me $600. Not to expect a miracle, but because you got to be focused on representing, on living as a true talent, true talent doesn’t have time to build websites, set up blogs, to do any of the stuff thats not rock star, thats why even though it’s your hard earned money you can barely afford you give me $600.

Because you’re the talent. Be the talent, leave the promotions to someone who knows what they’re doing at the bare minimum I can bring myself to charge for it.

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HI I’M MATT I DO ONLINE MUSIC MARKETING, MUSIC VIDEOS AND CD REPLICATION FOR MUSIC ARTISTS ANYWHERE AND EVERYWHERE! GOT $1000? GREAT LET’S TALK! KURBPROMO@GMAIL.COM

(If I can’t make somewhere near to $1000 on this gig than it’s not worth my effort, I have to say that stuff upfront for both our sakes, trust me.)


Well not a lot to report this week, or should I say, no special angle just some thoughts off the top of my head and me reminding you what the deal is, get your cd replication or dvd replication done through me, that way I can make enough money to make it worthwhile for me to help you with your online marketing.

At the moment I’m putting together packages of cd/dvd replication, online music marketing and a music video for $1000 - $2000. I know that’s a lot of money but I got a take something home or I’m not going to be motivated. While you have to accept you have to invest, and people have wasted a lot more than 2 large on trying to get a cd together with a music video and a proper online music marketing campaign.

I’m still working on my artist website, I’m having trouble because I am really wanting to create something visually impressive but the cheap outsourced website designers I hire aren’t doing a decent job. I’m labouring away with differnet designers trying to come up with workable templates.

The bigger you’re pushing it, the bigger your website has to feel, and I don’t mean flashy loading sequences and flash stuff, I mean a great smooth look that gets to the point.

Once the site is ready, you freshen up or deploy new advertising campaigns online, where I’m already strong, and you have that platform, that stage to present your primary work. You can focus on that and blogging to back it up.

I mean if I do a great viral video campaign or a brilliant song, my website is not going to be up to task of turning casual fans into real fans which is what it needs to do.

If you’ve got a video or a song that’s starting to break through, your website is your net to catch the lolly scramble of potential fans that come from one of your songs or videos picking up heat.

With me the priority is getting them to listen or watch, and like - then sign up for email. If you start getting heat online, people are going to be watching and listening and liking, but you need to make the next step that that person who appreciates your material takes obvious to them.

Like the music?

Like the videos?

SIGN UP FOR THE ARTIST EMAIL LIST.

Make a damn good reason for them to do it.

Encourage them to download free exclusive content, connect on social media, subscribe to blogs and feeds - get them connected to build the vibe of your tribe of fans, who will respond by creating financial opportunities for you as an artist who has an established fan base.

I am obsessed with concepts of how artists with loyal fans can make money without their fans having to be the source of the payments.

I have plenty of little schemes of how advertising deals can be made that allow your fans to participate in advertising that makes you, the artist, money, but most of them need a email sign up to work.

INSURANCE, MORTGAGES AND LOANS

I did want to mention this little nugget if I hadn’t already, doing some research into online advertising, I discovered that these particular subjects make the most money from advertising. In fact, I began putting completely random references to Mortgages, Insurance and loans into my blog titles and posts and sure enough, my blog advertising started showing ads for mortgages and loans, and my ad revenue went up 40%.

Porn also falls into this category, understandably, a lot of people feel that’s unsavoury, and I completely agree, I wouldn’t promote any kind of pornography under my artist brand.

But put it this way, some people have standards and morals, but my job is to help artists eat so they can keep making art, it’s a better way to live. I would rather sell porn than work a 9 to 5. I would sell porn if it was the only way I could stay involved with music, because I love it.

Music, that is. Not porn. Haha.

But, thank god I don’t need to to do any of that.

Moral of the story is that if you need to make money in music, making some compromises to only the most unsavoury advertisers and products can be lucrative once you have a loyal following.

Do you know what I would do?

I would say that I don’t personally use insurance, no not even on my BMW which is worth about $10,000 - I don’t really believe in the concept, but if you have a look at this advertising for insurance, my career as a musician will finally start getting towards paying for me to stay alive.

Always a good thing.

And the beauty of it to me is that it is almost subversive, because if you promote insurance and mortgages and loans to your wild and crazy fans, aren’t they going to realise that this is how you make a buck, and it’s a little bit ridiculous to take it at face value?

There are many reasons why the email sign up is preferable, but you have to accept some people will always prefer facebook or twitter, and you have to cater to those fans too, so long as it’s viable.

The more traction you get, the less channels you can afford to ignore for your ongoing online branding and development.

I’ve also been thinking about is youtube partnership dollars, I talked to a guy last week who has had 55 million video views across his channel and pays his rent with youtube alone, he’s made just into 6 figures over coming on 3 years. $2 per 1000 views is a realistic figure, from my source. See that’s starting to be serious money, enough to fund the next step of turning that attention into other income.

With blogging, it’s important to write for an audience and tell people something they want to know. It’s good for search engine reasons to write your blog even if few people read it, but if you want to get to a certain level where fans are active on your blog before you’ve had a breakthrough song or video, you’re going to have to write for your audience.

I can write casual posts like this and my traffic will keep bobbing along like it always does,

Even better if it’s something that other bloggers will link to, but you really have to drum up something that;s going to work. It’s all about creativity after all.

Fans want great music, cool videos and blogs and newsletter that contain information thatt’s valuable to them, so that’s how you have to tailor it.

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